Kim Kardashian blocked Kris Jenner's adult diaper endorsement deal
Synopsis
The family's original 'momager' got momaged — Kris Jenner was all in on a multi-million-dollar adult diaper endorsement deal, declaring 'I'm putting a diaper on, babe,' before Kim Kardashian quietly killed it. The role reversal, playing out on The Kardashians, captures a generational power shift inside the world's most commercially savvy celebrity family.
Key Takeaways
Kim Kardashian , 46 , reportedly blocked her mother Kris Jenner , 70 , from signing an adult incontinence product endorsement deal.
The offer arrived while Kris was on the set of The Fifth Wheel , in the presence of director Eva Longoria .
Kris said in a confessional: 'Kim said no.
Kim is such a buzzkill. (It's) just a diaper!
Everyone's gotta pee.' The episode airs on the latest season of The Kardashians on Hulu.
Kim has also taken on the 'momager' role for her eldest daughter North West , calling it 'a lot of work, a lot of energy.'
Reality television star Kim Kardashian reportedly stepped in to stop her mother, Kris Jenner, from signing an endorsement deal with a leading global brand of adult incontinence and postpartum care products — a revelation that played out on the latest episode of their Hulu series The Kardashians.
The Offer Arrives On Set
Kris Jenner, 70, received the unexpected offer while visiting Kim on the set of the film The Fifth Wheel. The moment unfolded in front of the film's director, actress Eva Longoria, with Kris announcing the news in real time: 'You ready for this offer I'm getting in real time? They want me to do (the endorsement).'
Eva Longoria, 51, responded with characteristic humour, saying she had just done the cover of AARP and urged Kris not to shy away from the deal. The former Desperate Housewives actress pushed Kris to find out the financial terms, prompting Kris to declare enthusiastically, 'Well, that's — of course! How many millions? I'm putting a diaper on, babe.'
Kim Said No — And Kris Wasn't Happy About It
Despite her initial enthusiasm, Kris Jenner later revealed in a confessional clip that the deal never materialised — because Kim put her foot down. In Kris's own words: 'I didn't end up doing it. Kim said no. Kim is such a buzzkill. (It's) just a diaper! Everyone's gotta pee.'
The dynamic is a notable role reversal: Kris Jenner built her reputation as the 'momager' who turned the Kardashian-Jenner family into a multi-billion-dollar global brand, managing careers, endorsements, and media appearances for her children. Here, her own daughter effectively vetoed a commercial decision.
Kim Takes On the 'Momager' Role Herself
The incident comes as Kim Kardashian, 46, has stepped into a similar managerial role for her own eldest daughter, North West. In an earlier season of The Kardashians, Kim admitted the transition had caught her off guard: 'I thought I was busy before. North, me having to be her momager right now is crazy. It was not on my Bingo card for this year. It's a lot of work, it's a lot of energy.'
The generational shift — from Kris managing Kim to Kim managing North — has become one of the more compelling threads of the current season, reflecting how the family's entertainment empire continues to evolve across generations.
What This Reveals About the Kardashian Brand Machine
The episode underscores the calculated approach the Kardashian-Jenner family takes toward brand partnerships. While Kris Jenner has long been the family's commercial architect, the incident suggests that Kim now holds significant influence over which deals align with the family's collective image. Critics have noted the irony: the 'momager' who pioneered celebrity endorsements found herself on the receiving end of a veto from the empire she built.
Point of View
Visibility, and deals were the strategy. Kim's veto suggests a more selective, luxury-aligned image calculus has taken hold, one that prioritises brand equity over a guaranteed payday. The deeper story is a power transfer: the momager is no longer solely in charge of her own career decisions. Whether Kim's instincts prove commercially right is secondary to the fact that she now has the authority to enforce them.
NationPress
30 Oct 2026
Frequently Asked Questions
Why did Kim Kardashian stop Kris Jenner from doing the diaper ad?
Kim Kardashian reportedly objected to the deal, according to a confessional clip aired on The Kardashians. Kris Jenner did not elaborate on Kim's specific reasoning, only saying 'Kim said no' and calling her daughter 'such a buzzkill.'
What endorsement deal did Kris Jenner almost sign?
Kris Jenner was offered an endorsement deal with a leading global brand of adult incontinence and postpartum care products. She appeared enthusiastic about it, asking 'How many millions?' before the deal fell through at Kim's insistence.
Where did the diaper endorsement scene air?
The scene was featured in the latest episode of The Kardashians, the Hulu reality series following the Kardashian-Jenner family. Eva Longoria, director of The Fifth Wheel, was present when the offer arrived.
Is Kim Kardashian now managing North West's career?
Yes, Kim Kardashian has taken on a 'momager' role for her eldest daughter North West, as revealed in an earlier season of The Kardashians. Kim described the responsibility as 'a lot of work, a lot of energy' and admitted it was not something she had anticipated.
Who is Kris Jenner's 'momager' role and why is this significant?
Kris Jenner is widely credited with building the Kardashian-Jenner family into a global entertainment and business brand by managing her children's careers and endorsements. The episode represents a notable role reversal, with Kim now influencing Kris's own commercial decisions.
