Why Did Aanand L Rai Call the AI Version of Raanjhanaa Ending 'Deeply Upsetting'?

Synopsis
Key Takeaways
- Aanand L Rai expresses disappointment over AI-altered Raanjhanaa.
- The film's re-release was done without Rai's consent.
- Industry figures criticize the decision as unethical.
- Rai emphasizes the importance of creative integrity.
- The AI version is seen as a betrayal of the film's original intent.
Mumbai, July 31 (NationPress) Filmmaker Aanand L Rai has voiced his profound disappointment regarding the re-release of his 2013 romantic drama Raanjhanaa, describing it as 'deeply upsetting'.
He revealed that he was heartbroken over this development, as he was completely oblivious to the re-release of the film starring Dhanush and Sonam Kapoor.
In an emotional message shared on social media, Rai stated, "The past three weeks have felt surreal and profoundly upsetting. To witness Raanjhanaa, a film crafted with care, conflict, collaboration, and creative risk, being altered, repackaged, and re-released without my knowledge or consent has been absolutely devastating. What exacerbates the situation is the sheer ease and casualness with which it has been executed."
Recently, the makers of Raanjhanaa, Eros International, announced that the film would be re-released featuring a new climax generated through AI, promising viewers a 'Happy Ending'.
Many in the film industry, including Neeraj Pandey, Kabir Khan, Kanika Dhillon, Varun Grover, Renuka Shahane, and Tanuj Garg, have rallied behind Rai, labeling the decision as 'unethical.'
Expressing his gratitude for the support, the director remarked, "Amidst all this, the backing and solidarity from our industry, audiences, and the broader creative community remind me of what Raanjhanaa represented in the first place - connection, courage, and truth. I am deeply thankful for that."
He further emphasized, "Let me clarify: I do not endorse or support the AI-modified version of Raanjhanaa. It is unauthorized. I had no involvement in it, nor did the original film team. Whatever it claims to be, it is not the film we envisioned or created."
Rai labeled the AI adaptation as "a reckless takeover that strips away the work's intent, context, and soul."
The director of Atrangi Re added that the notion of a machine modifying your work and presenting it as innovation is profoundly disrespectful.
"To shroud a film’s emotional legacy in a synthetic layer without consent is not a creative act. It is a blatant betrayal of everything we built," Rai concluded.