Did Rashmika Mandanna Just Launch a Fragrance Brand?

Synopsis
Key Takeaways
- Rashmika Mandanna launches her fragrance brand Dear Diary.
- Fragrance evokes cherished memories for the actress.
- The brand is inspired by her personal experiences.
- Rashmika aims to connect with her audience through scent.
- Excitement and gratitude are key themes in her announcement.
Mumbai, July 21 (NationPress) Actress Rashmika Mandanna has unveiled her own fragrance line, sharing that for her, scents evoke cherished memories that might otherwise fade away.
Her brand, Dear Diary, draws inspiration from Rashmika's personal experiences and reflections.
“For me, fragrance is memory. I often forget many things, or perhaps I just have selective memory, but scents revive special moments that might be lost. It’s my way of holding onto the people, places, and experiences that have defined me,” she expressed.
With Dear Diary, she aspires to offer everyone a means to carry their stories with them.
“To connect, to find comfort, to feel a warm embrace, and to express their true selves without reservation,” Rashmika added.
The actress also shared a heartfelt video on social media discussing her fragrance brand, stating, “This is incredibly close to my heart. It’s more than just a brand or a perfume; it’s a part of me. Fragrance has always played a vital role in my life, and I’m thrilled to share that with you.”
She continued, “I am immensely grateful for this opportunity. I’m both excited and a bit anxious, but I hope to receive your blessings as I embark on this journey.”
Before the announcement, Rashmika expressed her enthusiasm on social media.
In a video, she stated, “I can hardly believe I’m finally sharing this. I’ve been working on something that’s very, very close to my heart—it's not merely a project; it’s something I've invested my love into for you. For every message and every cheer you’ve given me throughout the years, I’m sharing a little piece of that with you.”
“I hope it resonates with you, and that you love it. I can’t wait to introduce it to you tomorrow. I’m extremely excited, a bit nervous, and profoundly grateful,” she concluded.
Her post was captioned, “I’ve been keeping something special to myself for a while… and trust me, it’s challenging when all I want is to share it with you… Just a little longer…”