Actor and Bharatiya Janata Party (BJP) Member of Parliament Ravi Kishan has admitted, with characteristic candour, that he has absolutely no idea what makes him go viral on the internet. The confession came on 23 May at the trailer launch of his upcoming film 'Maa Behen' in Mumbai, where he was joined by co-stars Madhuri Dixit and Tripti Dimrii.

The Viral Slip That Started It All

The immediate trigger was a gaffe from a few days prior, when Kishan accidentally said 'home from work' instead of 'work from home' during a media interaction. He was at the time explaining Prime Minister Narendra Modi's appeal for reduced fuel consumption and greater adoption of remote working. The slip instantly ignited a meme storm across social media platforms, with users drawing comparisons to his earlier viral phrase, 'Jaldi the late'.

What Ravi Kishan Said at the Launch

Addressing the media at the trailer event, Kishan did not shy away from the subject. 'I want to say from the bottom of my heart, I swear on Mahadev, I don't know why I go viral. Recently, I said, ‘Home from work’ then a few months ago, I said, ‘Jaldi the late’. I was going to parliament. I said, ‘Home from work’, it was supposed to be ‘work from home’. It happens, I am a human being. Why do people look at me like I’m not a human, people look at me as if I came from some other space, I am a man, I make mistakes just like you, and I will continue to do so. So why do you people make me go viral, I don’t know,' he said.

He also revealed that the curiosity extends well beyond the public. 'Everyone asks me, I won’t take names, even people in my party ask, everyplace, all my superiors also ask me, ‘What do you do to go viral’. I honestly have no idea. But this film is going to go viral,' he added, turning the moment into a promotional beat for 'Maa Behen'.

A Pattern of Accidental Fame

This is not the first time Kishan has found himself at the centre of an internet moment. The phrase 'Jaldi the late' — a jumbled construction meaning 'was late quickly' — had earlier made the rounds as a meme template. His latest slip follows the same pattern: a public-facing statement, an inadvertent word reversal, and an almost instantaneous viral cycle. Notably, both incidents occurred in formal or semi-formal settings, lending them an added layer of comic contrast.

'Maa Behen' and What Comes Next

Despite the laughter, Kishan appeared relaxed and self-aware at the trailer launch. The film 'Maa Behen', which features Madhuri Dixit and Tripti Dimrii alongside him, is his next major theatrical release. Whether the film rides the wave of his viral reputation or stands on its own cinematic merit remains to be seen — but Kishan, for his part, seems content to let the internet do what it will.