What Makes Salim Merchant Admire Kashmiri Culture?
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Synopsis
Explore the rich tapestry of Kashmiri culture through the eyes of music composer Salim Merchant. His heartfelt appreciation for the region's art, music, and people shines through in a recent concert and Diwali celebration at Times Square. Discover how he aims to connect Indian music with global audiences.
Key Takeaways
- Salim Merchant shows deep respect for Kashmiri culture.
- He promotes Indian music globally through initiatives like Bhoomi.
- Recent performances highlight the beauty of Kashmiri art.
- His Diwali celebration at Times Square exemplifies cultural exchange.
- Salim aims to explore more regional music genres in the future.
Mumbai, Oct 24 (NationPress) Music composer and singer Salim Merchant recently shared his profound admiration for Kashmiri culture, emphasizing the region's vibrant music, art, and the genuine warmth of its people.
The artist revealed that the spirit of Kashmir continues to motivate creators globally. On Friday, Salim took to his Instagram to post pictures from his recent concert featuring Sulaiman and Noor Mohammad. In these images, the well-known musical duo is seen wearing traditional Kashmiri attire. Alongside the photos, Salim captioned, “Our love for Kashmiri culture is immense - their music, art, and the welcoming nature of Kashmiri people worldwide is truly inspiring. Check out AWAAZ on our YouTube channel, performed by @noormohammad72807. Here are some snapshots from the event.”
The photo carousel also includes candid shots of Salim Merchant performing live on stage.
Notably, just days earlier, Salim celebrated Diwali in style at New York's Times Square. He shared a video of himself standing against the backdrop of Times Square, showcasing their new track Jogiya on the large screen. In the post, he expressed, “Celebrating Diwali in Times Square and here’s a Diwali gift for @sonunigamofficial @paradox.here & @shraddhapandit. It fills me with joy to share Indian music with the world! Bhoomi 2025.”
In the video, Merchant exclaimed, “Hey Jogiya on Times Square. Incredible. Huge thanks to Sonu Nigam, Paradox, and Shraddha Pandit. This feels amazing.” The musical duo of Salim and Sulaiman Merchant have unveiled the latest chapter of their celebrated annual musical project, “Bhoomi.”
Regarding their initiative “Bhoomi,” Sulaiman stated, “We’ve consistently sought to innovate, exploring various genres and discovering new talents. Initially, we focused exclusively on folk and devotional music, then ventured into pop. We've experimented with hip hop, EDM, and now it’s an eclectic mix of everything. Next year, we hope to explore Malayalam, Tamil, delve into Odissi music, and travel to the far east, including Arunachal Pradesh and Nagaland.
Point of View
I find Salim Merchant's tribute to Kashmiri culture both timely and significant. It reflects a growing appreciation for regional art forms and ethnic traditions in a globalized world, fostering a sense of unity and cultural exchange. This narrative not only highlights the beauty of Kashmir but also emphasizes the importance of preserving such rich heritage amidst modern influences.
NationPress
24/10/2025
Frequently Asked Questions
What did Salim Merchant express about Kashmiri culture?
Salim Merchant expressed deep admiration for Kashmiri culture, focusing on its rich music, art, and the warmth of its people.
Where did Salim celebrate Diwali?
Salim celebrated Diwali in grand style at Times Square, New York, showcasing his new song Jogiya on the big screen.
What is the 'Bhoomi' initiative?
The 'Bhoomi' initiative is an annual musical project by Salim and Sulaiman Merchant aimed at exploring diverse genres and promoting new artists.
What genres has 'Bhoomi' explored?
The 'Bhoomi' initiative has explored folk, devotional music, pop, hip hop, and EDM, with plans to venture into more regional music in the future.
How can we watch Salim Merchant's latest performances?
You can watch Salim Merchant's latest performances and music videos, including AWAAZ, on their YouTube channel.
