Smita Bansal OTT debut: 'The Pyramid Scheme' on Prime Video, June 2025
Synopsis
Smita Bansal's long-awaited OTT debut arrives via TVF's 'The Pyramid Scheme' — a comedy-drama that uses the world of multi-level marketing to probe ambition and moral compromise. For a veteran television actress, the move to TVF's Prime Video slate is a deliberate career pivot, and the subject matter could not be more timely.
Key Takeaways
Smita Bansal makes her OTT debut in TVF's 'The Pyramid Scheme' , playing Pramila Singh .
The series premiered on 5 June 2025 and is streaming on Prime Video .
Created and directed by Shreyansh Pandey and Ashish R Shukla under The Viral Fever (TVF) .
The show explores multi-level marketing , ambition, and the pursuit of quick success.
Bansal called the collaboration with TVF a long-held professional goal.
Actress Smita Bansal, widely recognised for her role in Balika Vadhu, is marking her OTT debut with the TVF comedy-drama series 'The Pyramid Scheme', now streaming on Prime Video. The show, which premiered on 5 June 2025, sees her play Pramila Singh — a character embedded in the chaotic, aspirational world of multi-level marketing.
What the Series Is About
'The Pyramid Scheme' centres on ordinary people drawn into the seductive orbit of multi-level marketing (MLM) and pyramid schemes. The narrative explores themes of ambition, the lure of rapid success, and the moral compromises individuals make while chasing their dreams. The show is created by Shreyansh Pandey and directed by Ashish R Shukla and Shreyansh Pandey, under the banner of The Viral Fever (TVF).
Why Smita Bansal Said Yes
Bansal described the opportunity to work with TVF as a long-held aspiration. 'What drew me to 'The Pyramid Scheme' was the opportunity to be part of a TVF project. I have watched and admired a lot of TVF's work over the years because of the way they craft relatable, engaging stories that connect with audiences across generations. I had always hoped to collaborate with them someday, so when this opportunity came along, it was very special for me,' she said.
Beyond the production house, Bansal said the subject matter itself was a draw. 'The story itself was something that immediately caught my attention. It explores themes that are extremely relevant today: ambition, the desire for quick success, and the choices people make in pursuit of it. The character, the writing, and the overall vision of the show felt fresh and exciting,' she added.
Stepping Outside the Comfort Zone
Bansal noted that the role of Pramila Singh gave her room to stretch as a performer. She said actors are always seeking projects that push them beyond familiar territory, and this character offered precisely that challenge. The shift from her long-running television work to a TVF OTT production represents a notable pivot in her career trajectory.
The Viral Fever's Track Record
TVF has built a reputation for character-driven, socially resonant storytelling — from Panchayat to Kota Factory — making it one of India's most trusted names in digital content. 'The Pyramid Scheme' arrives at a moment when MLM culture has attracted both popular fascination and regulatory scrutiny in India, lending the show an added layer of topicality. The series is currently available to stream on Prime Video.
Point of View
And a comedy-drama that takes it seriously could cut through in a way that pure satire cannot. The real question is whether the writing sustains the premise beyond its topical hook.
NationPress
25 Jul 2026
Frequently Asked Questions
What is 'The Pyramid Scheme' about?
'The Pyramid Scheme' is a TVF comedy-drama about ordinary people who get entangled in the world of multi-level marketing and pyramid schemes. It explores themes of ambition, rapid success, and the choices people make while pursuing their dreams.
Where can I watch 'The Pyramid Scheme'?
The series is available to stream on Prime Video. It premiered on 5 June 2025.
Who is Smita Bansal playing in 'The Pyramid Scheme'?
Smita Bansal plays Pramila Singh, a character at the heart of the show's MLM-driven narrative. The role marks her first appearance in an OTT series.
Who created and directed 'The Pyramid Scheme'?
The series was created by Shreyansh Pandey and directed by Shreyansh Pandey and Ashish R Shukla. It is produced under The Viral Fever (TVF).
Why is Smita Bansal known in Indian television?
Smita Bansal is best known for her role in the long-running television drama Balika Vadhu. 'The Pyramid Scheme' represents her first major OTT project.
