What is PM Modi's Vision for India's Creative Industries?
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Synopsis
In an engaging discussion, Smriti Irani sheds light on PM Modi's ambitious vision for India's creative industries, emphasizing their profound cultural and economic impact. With significant revenue generation and a promising market outlook, this conversation reveals the transformative potential of these sectors in shaping India's future.
Key Takeaways
- PM Modi’s vision emphasizes the cultural and economic significance of creative industries.
- The Indian creative sectors have substantial revenue generation potential.
- Television and OTT platforms are integral to storytelling in India.
- Recognition for professionals in the television industry is crucial for its growth.
- The M&E industry is on a trajectory of remarkable growth, promising a bright future.
Mumbai, July 9 (NationPress) - Actress and politician Smriti Irani, who is set to reprise her iconic role of Tulsi Virani in the reboot of ‘Kyunki Saas Bhi Kabhi Bahu Thi’, elaborated on how Prime Minister Modi’s vision for India’s creative sectors hinges on their immense influence.
She emphasized that, aside from their cultural significance, these industries hold remarkable potential for bolstering the national economy.
In a recent conversation with NDTV, she remarked, “Unleashing a creative force across both traditional and modern platforms has led to a total revenue generation of INR 55,000 crores. When the Prime Minister discusses the creative industries and how India can harness its socio-economic and cultural potential, it becomes a hallmark of our pride, representing not only commercial success but also cultural influence.”
She noted the stark evolution in how television is perceived today compared to 25 years ago.
Speaking on this, she stated, “Professionals in the television sector often do not receive the recognition they deserve, both in terms of revenue and the significant impact we create, which includes the entire NDTV family as well.”
“Statistics from last year reveal that television alone generated over INR 30,000 crores, while the OTT sector, now a vital aspect of storytelling in our nation, brought in approximately INR 24,000 crores,” she added.
The Indian Media & Entertainment (M&E) industry is witnessing remarkable growth, with an anticipated market size of $30.8 billion by 2024, projected to rise to $37.2 billion by 2026.
On a different note, Smriti Irani's return to the entertainment arena comes following her defeat in the previous Lok Sabha elections, where she lost the Amethi seat while contesting on a BJP ticket, succumbing to INC’s Kishori Lal Sharma by a margin of 167,196 votes.
Previously, she triumphed over INC’s renowned figure Rahul Gandhi in the 2019 Lok Sabha elections from Amethi, a seat of historical importance for INC.
Point of View
Smriti Irani's insights highlight the growing recognition of India's creative industries as pivotal to both cultural identity and economic growth. The emphasis on leveraging these sectors for national development reflects a broader understanding of their importance in shaping India's future.
NationPress
17/07/2025
Frequently Asked Questions
What did Smriti Irani say about PM Modi's vision?
Smriti Irani shared that PM Modi's vision for the creative industries focuses on their significant cultural impact and potential to enhance the national economy.
How much revenue is generated by the Indian television and OTT sectors?
Last year, the television sector generated over INR 30,000 crores, while OTT platforms contributed approximately INR 24,000 crores.
What is the projected growth of the Indian Media & Entertainment industry?
The Indian Media & Entertainment industry is expected to reach a market size of $30.8 billion in 2024 and $37.2 billion by 2026.
What challenges does the television industry face according to Irani?
Irani pointed out that professionals in the television sector often lack the respect and recognition they deserve despite their substantial contributions.
What was Smriti Irani's recent political experience?
Smriti Irani returned to the entertainment industry after losing the Amethi seat to INC's Kishori Lal Sharma in the last Lok Sabha elections.
