What Makes Smriti Irani's 'Kyunki Saas Bhi Kabhi Bahu Thi 2.0' So Relatable to the Youth?
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Synopsis
Union Minister and actress Smriti Irani discusses the relevance of her show 'Kyunki Saas Bhi Kabhi Bahu Thi 2.0' for today's youth. Incorporating themes like body shaming and ageing, the series connects with modern audiences. Discover how the show's evolution resonates with both new and old viewers, making it a unique blend of nostalgia and contemporary issues.
Key Takeaways
- Incorporates modern issues like body shaming and ageing.
- Achieves impressive viewership numbers, indicating strong audience engagement.
- Successfully blends traditional storytelling with contemporary themes.
- Returns to television after a lengthy hiatus, revitalizing a classic narrative.
- Engages both new and nostalgic audiences alike.
Mumbai, Sep 25 (NationPress) Union Minister and actress Smriti Irani has revealed what makes her show “Kyunki Saas Bhi Kabhi Bahu Thi 2.0” resonate with today’s youth, emphasizing its focus on contemporary issues such as body shaming and ageing.
In an exclusive statement to IANS, the seasoned actress discussed the essential elements behind the show’s unexpected triumph in the digital sphere. Smriti pointed out that by integrating subjects like body shaming, ageing, and various societal challenges into the plot, the series has successfully connected with modern viewers. This technique of portraying real-life issues makes the storyline relatable and captivating for today’s audience.
Smriti Irani reflected on the changes in both media and audience expectations since the show originally launched. “When we started 25 years ago, there was no digital communication or creative thought associated with a saas-bahu narrative. I was eager to see how it would perform on OTT. I appreciate the positive feedback regarding its television ratings. We boast a monthly viewership of nearly 5 crore, a daily audience of about 1.5 crore, and a weekly viewership ranging from 2 to 2.5 crore.
“On OTT platforms, the average viewer spends about 20 to 28 minutes on similar shows, while our program garners 104 minutes of viewing time weekly. It’s fascinating that a concept rooted in traditional drama has found relevance on a platform primarily aimed at young audiences,” she elaborated.
Discussing the show’s evolution, Irani highlighted its innovative approach to contemporary issues. The politician remarked, “We have incorporated progressive themes into this drama in 2025. We have creatively depicted today’s challenges, such as body shaming, ageing, and others, in the storyline. This makes it relatable for modern viewers.”
Smriti Irani made her return to television after a 15-year hiatus with the reboot of “Kyunki Saas Bhi Kabhi Bahu Thi,” reprising her iconic role as Tulsi Virani. The actress-turned-politician had originally stepped away from her television career in 2010.
Point of View
I find Smriti Irani's insights into 'Kyunki Saas Bhi Kabhi Bahu Thi 2.0' fascinating. The blend of traditional storytelling with modern societal themes allows the show to engage a diverse audience. By addressing relevant issues, it not only entertains but also sparks conversations among viewers, reinforcing the importance of evolving narratives in media.
NationPress
25/09/2025
Frequently Asked Questions
What are the main issues addressed in 'Kyunki Saas Bhi Kabhi Bahu Thi 2.0'?
The show tackles modern issues such as body shaming and ageing, making it relatable for today's audiences.
What is the viewership of the show?
The show boasts a monthly viewership of nearly 5 crore, with daily and weekly audiences of 1.5 crore and 2 to 2.5 crore, respectively.
How has the show evolved since its original airing?
The reboot includes progressive themes and addresses current societal challenges, making it relevant for contemporary viewers.
