Veteran filmmaker Subhash Ghai has weighed in on the rapidly evolving artificial intelligence landscape, asserting that the true winners of tomorrow will be those who cultivate their inner creativity, emotional depth, and human connection — not those who simply master technology. The filmmaker shared his views via his Instagram handle, accompanied by a personal photograph.

What Ghai Said

In his caption, the Taal director wrote: 'AI Will do most of her mental tasks for everyone But winner tomorrow wii be only those connecting their own souls n human nobility. Emerged in deep sense of music poetry paintings communication collaboration n critical thinking to enrich himself to serve others.'

The post underscores a recurring theme in Ghai's public commentary — that art, music, poetry, communication, and critical thinking are not luxuries but survival skills in an AI-driven era.

A Consistent Stand on AI

This is not the first time Subhash Ghai has spoken on the subject. Last year, addressing fresh students at the Whistling Woods International campus during its 19th year, he made a similar case. He wrote: 'Generations change. Technologies change. Perspectives change. AI is your support but not a master. Finally it has been created by human intelligence. So develop your creative minds to tell human stories only. Not a techno show... Develop your soul first to put soul in your work.'

His remarks were directed at students across design disciplines — text, audio-visual, and fashion — reinforcing the idea that human storytelling must remain at the core of any creative endeavour, regardless of the tools available.

Why It Matters for India's Creative Industry

Ghai's perspective carries weight in the context of India's booming entertainment and media sector, where AI-generated content, deepfakes, and automated scriptwriting tools are increasingly entering production pipelines. His argument — that emotional intelligence and artistic soul cannot be replicated by algorithms — reflects a growing debate within the Indian film and creative community about where the human artist stands in an automated future.

Notably, several Indian film schools and content studios have begun integrating AI tools into their curricula, making Ghai's counterpoint from within the industry particularly resonant.

On the Professional Front

On the work front, Subhash Ghai announced a new project under his banner Mukta Arts last year, sharing a photograph of actor Riteish Deshmukh on social media with a playful caption asking followers to guess the name of the 'next heroine' in the forthcoming film. The project details remain under wraps.

As AI continues reshaping creative industries globally, Ghai's consistent advocacy for human-centred storytelling positions him as one of Bollywood's more vocal voices on the intersection of technology and art.