Is Subhash Ghai Advocating for Human Stories Over AI in Filmmaking?

Synopsis
Key Takeaways
- Human storytelling is irreplaceable in filmmaking.
- AI should serve as a tool, not a master.
- Creativity must come from within the artist.
- Whistling Woods International celebrates its 19th year.
- Subhash Ghai encourages students to develop their unique voices.
Mumbai, July 15 (NationPress) – Renowned filmmaker Subhash Ghai highlighted the significance of human storytelling in our technology-oriented era.
Speaking to students at Whistling Woods International, he pointed out that while AI can assist, it must never supplant the creativity and emotion that stem from human ingenuity. The seasoned director, who addressed newcomers at Whistling Woods International as the institution celebrated its 19th anniversary, shared a collage showcasing his photo alongside the students on his Instagram.
In his reflection on the evolving landscape of creativity, the director of Taal recognized the transformations brought by new generations, technology, and outlooks, particularly with the emergence of artificial intelligence. Nevertheless, he urged students to ensure that AI does not overshadow the creative process.
Subhash Ghai stated, “My first day at Whistling Woods Campus 2025, marking the 19th year of Whistling Woods International. Generations change. Technologies change. Perspectives change. AI is your support but not your master. It has been created by human intelligence. So cultivate your creative minds to tell human stories only. Not a techno show. I shared with our fresh students of all designs, whether text, audio, visual, or fashion yesterday. Develop your soul first to infuse soul into your work.”
For those unfamiliar, Whistling Woods International, founded in 2006 by filmmaker Subhash Ghai, is a prestigious institute for film, communication, and creative arts located in Mumbai.
On the professional front, the filmmaker recently revealed his upcoming project on social media. On June 30, Subhash Ghai shared a photo of actor Riteish Deshmukh with a caption that read, “She is our next heroine in our forthcoming film under Mukta Arts. A classic beauty. Can you guess the name of this beautiful girl? Please do write (sic).”
The image appeared to be from the 2006 comedy film “Apna Sapna Money Money,” where Riteish portrayed a conman who disguised himself as part of his scheme.