What Are You Waiting For? Design Aadhaar's Mascot and Win Up to Rs 1 Lakh!
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Synopsis
Join the exciting Mascot Design Contest launched by UIDAI and showcase your creativity! With a prize pool of Rs 1 lakh, this competition invites Indian citizens to design Aadhaar's official mascot, symbolizing trust and innovation. Enter before October 31 and be part of this unique initiative!
Key Takeaways
- Open to all Indian citizens.
- Deadline for entries is October 31.
- Prizes total Rs 1 lakh.
- Submissions through MyGov platform.
- Judging criteria include creativity and alignment with UIDAI's values.
New Delhi, Oct 17 (NationPress) The UIDAI has initiated a nationwide Mascot Design Contest on the MyGov platform, inviting citizens to create Aadhaar's official mascot. This exciting competition will remain open until October 31, as announced by an official on Friday.
The Unique Identification Authority of India (UIDAI) seeks to develop a distinctive and memorable mascot that embodies Aadhaar's fundamental principles of trust, inclusivity, empowerment, and digital innovation.
This mascot will act as the visual ambassador of UIDAI, making its communications more relatable and engaging for all age groups. It will capture Aadhaar's essence of service, security, and accessibility, simplifying the communication regarding Aadhaar, as stated by the official.
All Indian citizens, whether individuals or teams, are encouraged to submit their designs exclusively through the MyGov contest page.
Each participant is allowed to submit one original mascot design, accompanied by a brief concept note and the mascot’s name. The designs will be judged based on creativity, originality, aesthetic appeal, and how well they align with UIDAI's values.
There are attractive prizes for the winners: Rs 50,000 for first place, followed by Rs 30,000 and Rs 20,000 for the second and third positions, respectively, along with certificates of recognition.
Moreover, top entries for the mascot's name will also be acknowledged with rewards. The UIDAI invites the public to unleash their creativity and contribute to Aadhaar's mission of inclusion and empowerment. For detailed guidelines and participation, visit here, as per the official statement.
On Thursday, UIDAI also introduced the Scheme for Innovation and Technology Association with Aadhaar (SITAA) to promote innovation and collaboration within the digital identity sector.
This scheme aims to connect startups, academia, and industry to enhance India's ID technology ecosystem. Applications for the pilot program of SITAA will be accepted until November 15, according to an official statement.
The pilot is designed to tackle initial challenges that are particularly relevant for academic institutions, startups, and industry partners. All eligible entities providing innovative solutions are encouraged to apply to this program.
Point of View
It is clear that initiatives like the UIDAI's Mascot Design Contest not only encourage creativity among citizens but also foster a sense of ownership and connection to vital national programs. It’s crucial for the UIDAI to engage the public in meaningful ways, reflecting the values of trust and inclusivity that Aadhaar stands for. This contest exemplifies a proactive approach to building a collaborative identity ecosystem in India.
NationPress
19/10/2025
Frequently Asked Questions
Who can participate in the UIDAI Mascot Design Contest?
All Indian citizens, both individuals and teams, can participate in the UIDAI Mascot Design Contest.
What is the deadline for submissions?
The contest will remain open for submissions until October 31.
What are the prizes for the contest winners?
Winners will receive Rs 50,000 for first place, Rs 30,000 for second, and Rs 20,000 for third, along with certificates of recognition.
How can I submit my design?
Participants must submit their designs through the MyGov contest page.
What criteria will the submissions be judged on?
Entries will be evaluated based on creativity, originality, aesthetic appeal, and alignment with UIDAI's values.
