BJP MP Anurag Thakur participated in the Bharatiya Janata Party's Vishesh Sampark Abhiyan (Special Contact Campaign) in the Chintpurni assembly constituency of Una district, Himachal Pradesh, on Friday, June 12, 2026, marking the completion of 12 years of the Narendra Modi-led government at the Centre.

Thakur wrote that over the past 12 years, India has 'set new records in development, good governance, and public welfare' under Prime Minister Narendra Modi's leadership. He added that the Modi government has worked to deliver development to 'the person standing in the last row' — a phrase invoking the administration's stated focus on the most marginalised citizens — through janbhagidari (public participation), transparency, and a spirit of service.

Context

The Vishesh Sampark Abhiyan is a BJP-organised outreach drive timed to the 12th anniversary of the Modi government, which first took office in May 2014. Under the programme, party workers and elected representatives visit constituencies to inform residents about centrally sponsored welfare schemes and collect feedback on local concerns.

Thakur described the Chintpurni event as an opportunity to reach people with information about the government's 'welfare policies, achievements, and developmental schemes,' while also listening directly to their problems and suggestions.

Policy Backdrop

The Modi government's first decade saw the launch of several flagship welfare programmes, including PM Jan Dhan Yojana, Swachh Bharat Mission, PM Awas Yojana, and Atal Pension Yojana, all of which have been central to the BJP's grassroots messaging since 2014.

BJP state units have periodically conducted similar sankalp yatras and contact programmes across the country, particularly in states where the party is in opposition and seeks to highlight the Centre's record. Himachal Pradesh, currently governed by the Congress, has been a recurring focus of such efforts given the state's history of alternating between the two national parties.

Stakeholders and Impact

The primary audience for the Sampark Abhiyan is welfare scheme beneficiaries — farmers, women self-help group members, youth, and Below Poverty Line households — in Una district. The constituency of Chintpurni falls within this district and is among the segments the BJP is working to consolidate ahead of future electoral cycles.

For residents, the jan-sampark format offers a direct channel to raise grievances with a sitting parliamentarian. For the BJP, the exercise serves both an organisational and a communicative function: reinforcing the party's presence in a Congress-ruled state while associating its brand with central scheme delivery.

What's Next

The BJP is expected to continue similar district-level outreach drives across Himachal Pradesh as part of the broader anniversary campaign. Analysts will watch whether the Vishesh Sampark Abhiyan translates into increased scheme enrolment or generates parliamentary questions on fund utilisation for the Una region. With the next Himachal Pradesh assembly elections due in 2027, such ground-level contact programmes are likely to intensify as both national parties seek to consolidate their respective bases in the hill state.