BJP MP Anurag Thakur on Monday, June 8, 2026, marked twelve years of the Narendra Modi-led government with a post on X highlighting the period as one of development, trust, and public welfare — anchoring the message to his constituency of Hamirpur, Himachal Pradesh. In the post, Thakur wrote: '12 saal, vikas ke, vishwas ke, jan kalyan ke' — ('12 years: of development, of trust, of public welfare') — accompanied by the hashtag #12YearsOfGaribKalyan and a location tag for Hamirpur. The message, shared with a video, forms part of a coordinated BJP communication drive marking the anniversary of the NDA government's formation in May 2014.

Context

The Modi government completed twelve years in office in May 2026, having first assumed power following the general election of 2014. Thakur, who has represented Hamirpur as a Lok Sabha MP since 2008 and served as a Union Minister in the Modi cabinet, has been among the party's most prominent voices in linking central welfare delivery to constituency-level outreach. His post is consistent with that role, framing the anniversary through the lens of the Garib Kalyan (welfare of the poor) brand that the BJP has built around its social-sector programmes.

Policy Backdrop

The Garib Kalyan umbrella spans several flagship initiatives introduced over the twelve-year period. The Jan Dhan Yojana, launched shortly after the government took office in 2014, aimed to bring unbanked households into the formal financial system through zero-balance accounts. The PM-KISAN scheme, introduced in February 2019, extended direct income support of Rs 6,000 per year to landholding farmers. Most visibly, the PM Garib Kalyan Anna Yojana (PMGKAY) — launched in March 2020 in response to the COVID-19 pandemic — provided free foodgrain to priority households and was extended repeatedly through successive Union Budgets. Together, these programmes form the policy lineage that the #12YearsOfGaribKalyan campaign invokes.

Stakeholders and Impact

The primary beneficiaries of the schemes referenced in the campaign are rural households, priority ration card holders, and small and marginal farmers — constituencies that are numerically significant in Hamirpur and across Himachal Pradesh. For Thakur, the anniversary post serves a dual purpose: reinforcing the party's national governance narrative while sustaining visibility in a hill constituency where central transfers and food security have direct salience. The BJP has run similar anniversary campaigns at the 5-, 7-, 9- and 10-year marks, deploying ministers and MPs across states to amplify the message on social media.

What's Next

Attention will now turn to the next Union Budget cycle and whether the government announces a fresh extension or expansion of PMGKAY and allied direct-benefit transfer programmes. In Himachal Pradesh, state-level implementation reports on food subsidy delivery and beneficiary coverage will be closely watched. The #12YearsOfGaribKalyan campaign also signals that welfare delivery will remain a central plank of BJP electoral messaging as the political calendar advances — with Thakur among the MPs most likely to keep that narrative active at the ground level in Himachal Pradesh.