CM Fadnavis Extends Bhaubeej Greetings to Maharashtra
Synopsis
Maharashtra Chief Minister Devendra Fadnavis extended bilingual Bhaubeej greetings on November 11, marking the final day of Diwali by celebrating the bond between brothers and sisters — a customary but culturally rooted gesture of public outreach.
Key Takeaways
Devendra Fadnavis , Chief Minister of Maharashtra, posted Bhaubeej greetings on November 11, 2026 .
The post was bilingual — in English and Marathi — addressing a broad cross-section of the state's population.
Bhaubeej is the concluding day of the Diwali festival, celebrating the bond between brothers and sisters.
Sisters apply a ceremonial tilak on brothers' foreheads and pray for their wellbeing; brothers offer gifts in return.
Senior BJP leaders in Maharashtra routinely issue festival greetings as part of standard social-media outreach during major Hindu festivals.
The last lamp of Diwali burns brightest for family. Maharashtra Chief Minister Devendra Fadnavis marked Bhaubeej on Wednesday, November 11 with warm wishes for the sibling bond at the heart of this final day of the festival of lights.
Posting in both English and Marathi, Fadnavis wrote: 'May the beautiful bond between brothers and sisters continue to flourish with love, affection, and togetherness.' In Marathi he added, 'बहीण-भावाच्या अतूट नात्यातील जिव्हाळा जपणारा सण, भाऊबीज' — 'Bhaubeej, the festival that preserves the warmth of the unbreakable bond between sisters and brothers.'
Bhaubeej — also written as Bhaubij — falls on the second day after Amavasya in the month of Kartik, closing out the Diwali week. Sisters apply a ceremonial tilak on their brothers' foreheads and pray for their long life and wellbeing, while brothers offer gifts in return. Across Maharashtra, the day carries particular cultural weight, with families gathering after the main Lakshmi Puja nights of Diwali.
For Indian chief ministers, festival greetings on social media are a well-established form of citizen outreach — a brief, direct line to millions of constituents who celebrate the same occasions. The bilingual post, addressing both Hindi-speaking and Marathi-speaking audiences simultaneously, reflects the standard public communication pattern for senior BJP leaders in Maharashtra during major Hindu festivals.
As Diwali's final day draws families together across the state, the Chief Minister's message is a simple but culturally resonant one: the sibling bond, the festival insists, is worth celebrating out loud.
Point of View
Reaching both Marathi and Hindi speakers, underscores the BJP's deliberate effort to anchor its identity in Hindu festival culture across Maharashtra. At a time when regional identity politics remain competitive in the state, such messaging reinforces the party's claim to cultural stewardship. It is routine, but routine done with intent.
NationPress
11 Nov 2026
Frequently Asked Questions
What is Bhaubeej and why is it celebrated?
Bhaubeej is the final day of the Diwali festival, celebrated to honour the bond between brothers and sisters. Sisters apply a tilak on their brothers' foreheads and pray for their long life, while brothers offer gifts in return.
When did CM Fadnavis post his Bhaubeej wishes?
Devendra Fadnavis posted his Bhaubeej greetings on Wednesday, November 11, 2026, at 8:14 AM IST via his official X account.
In which languages did Fadnavis post his Bhaubeej message?
Fadnavis posted in both English and Marathi, making his message accessible to a broad cross-section of Maharashtra's population.
Is Bhaubeej the same as Bhai Dooj?
Yes, Bhaubeej (also spelled Bhaubij) is the Maharashtrian name for the occasion known as Bhai Dooj in northern India. Both celebrate the sibling bond on the second day after Diwali's Amavasya night.
Why do Indian politicians post festival greetings on social media?
Festival greetings have become a standard form of public outreach for Indian chief ministers and senior politicians, allowing them to connect directly with millions of citizens during culturally significant occasions.
