CM Saini Backs Modi's Nasha Mukt Yuva Abhiyan Launch
Synopsis
Haryana CM Nayab Singh Saini marked the August 2 national launch of Nasha Mukt Yuva Abhiyan, quoting PM Modi's declaration that a welfare idea originating in Kashi has now become a national resolve under the Viksit Bharat framework.
Key Takeaways
Nasha Mukt Yuva Abhiyan launched nationwide on August 2, 2026 .
PM Narendra Modi framed the campaign as Kashi's welfare idea scaled to a national resolve.
Haryana CM Nayab Singh Saini publicly endorsed and amplified the launch on X.
The campaign targets Indian youth and sits within the broader Viksit Bharat development vision.
The Ministry of Social Justice and Empowerment has prior history running drug-demand reduction programmes at state level.
A welfare idea born in the sacred ghats of Kashi has now become a national resolve. Haryana Chief Minister Nayab Singh Saini on Sunday, August 2, 2026, took to X to mark the nationwide launch of the Nasha Mukt Yuva Abhiyan — India's new anti-drug campaign for youth — quoting Prime Minister Narendra Modi on its significance.
Saini's post carried a direct quote from PM Modi: 'Kashi ka kalyankari vichar, ab bana rashtra ka sankalp' — 'The welfare thought of Kashi has now become the nation's resolve.' The campaign, Nasha Mukt Yuva Abhiyan, formally began its rollout across India on that date, framed under the broader Viksit Bharat vision.
From Kashi's Ghats to a Country-Wide Pledge
The invocation of Kashi — the ancient city of Varanasi — as the ideological cradle of the initiative is deliberate. For the ruling BJP, Kashi carries deep cultural and political weight, and rooting a national social reform campaign in its symbolism signals the government's intent to give the programme both moral authority and popular resonance. The Ministry of Social Justice and Empowerment has historically anchored India's drug-demand reduction efforts through the National Action Plan for Drug Demand Reduction, running state-level components across prior years. The Nasha Mukt Yuva Abhiyan represents a shift toward a unified, country-wide programme rather than patchwork state initiatives — a scale-up that puts Indian youth squarely at the centre of the government's social agenda.Haryana's Voice in a National Campaign
By amplifying the launch, CM Saini signals Haryana's active alignment with the central initiative. The state has faced its own well-documented challenges with drug abuse, particularly among young men in its districts bordering Punjab. Saini's public endorsement positions Haryana as a willing partner in the national rollout — and reinforces the BJP's messaging on youth welfare ahead of continued political cycles. The hashtags #NashaMuktYuva and #NashaMuktYuva4ViksitBharat accompanying the post tie the campaign explicitly to the Viksit Bharat — 'Developed India' — framework, the central government's overarching development narrative targeting 2047. The real test now is execution: how the campaign coordinates with state governments, what resources back it, and whether it moves beyond messaging into measurable outcomes on the ground.Point of View
Kashi — to give policy both symbolic weight and political identity. For CM Saini, amplifying the campaign serves a dual purpose: it aligns Haryana visibly with the Centre on a high-visibility welfare issue while addressing a genuine state-level concern about youth drug abuse. The explicit link to Viksit Bharat 2047 frames drug-demand reduction not as a standalone welfare measure but as a prerequisite for national development — a framing that elevates the campaign's political stakes. Whether the programme delivers on that framing will depend entirely on the implementation architecture yet to be made public.
NationPress
2 Aug 2026
Frequently Asked Questions
What is Nasha Mukt Yuva Abhiyan?
Nasha Mukt Yuva Abhiyan is a nationwide anti-drug campaign for Indian youth launched by the central government on August 2, 2026, aimed at reducing drug demand across the country.
Who launched the Nasha Mukt Yuva Abhiyan?
The campaign was launched under the direction of Prime Minister Narendra Modi , with Haryana CM Nayab Singh Saini among the leaders publicly marking its rollout.
What does Nasha Mukt Yuva mean?
Nasha Mukt Yuva translates from Hindi as 'Drug-Free Youth', reflecting the campaign's focus on keeping India's young population free from substance abuse.
What is the connection between Kashi and the Nasha Mukt Yuva Abhiyan?
PM Modi described the campaign's welfare idea as having originated in Kashi (Varanasi), invoking the city's cultural and moral significance to frame the national anti-drug initiative.
How does Nasha Mukt Yuva Abhiyan relate to Viksit Bharat?
The campaign is explicitly linked to the Viksit Bharat — 'Developed India' — framework, positioning drug-free youth as a foundational goal for India's development targets toward 2047.
