CM Yogi Extends Chhath Wishes to Purvanchal and Bihar Families
Synopsis
Key Takeaways
On one of the most emotionally resonant festivals in the Hindu calendar, Uttar Pradesh Chief Minister Yogi Adityanath reached out on Sunday, 15 November 2026 to extend warm greetings for Chhath Mahapurv — addressing not just those in the state, but every family across Purvanchal, Bihar, and the Indian diaspora worldwide.
Posting in Bhojpuri — the mother tongue of millions in eastern Uttar Pradesh and Bihar — CM Yogi wrote: 'Purvanchal, Bihar aa desh-duniya mein rahat sabhe parivar ke Chhath Mahapurv ke bahut-bahut badhai. Jai Chhathi Maiya jai Bhagwan Suryadev...' ('Heartiest congratulations on Chhath Mahapurv to all families living in Purvanchal, Bihar and across the country and the world. Victory to Chhathi Maiya, victory to Lord Suryadev.')A Festival That Travels With Its People
Chhath Puja is a four-day Hindu festival dedicated to Lord Suryadev (the Sun God) and Chhathi Maiya, his consort, observed with rigorous fasting, ritual bathing, and offerings at riverbanks and water bodies at sunrise and sunset. It is among the few major Hindu festivals with no priestly mediation — devotees perform every rite themselves, making it deeply personal and community-driven.
The festival holds an outsized place in the cultural identity of the Purvanchal region — comprising eastern Uttar Pradesh districts such as Varanasi, Gorakhpur, Azamgarh, and Ghazipur — as well as Bihar. Crucially, Chhath travels: wherever communities from these regions have migrated — to Mumbai, Delhi, Gujarat, or abroad — the festival follows, turning ghats and makeshift water bodies into vivid centres of collective memory.
Bhojpuri as a Political and Cultural Bridge
CM Yogi's choice to post in Bhojpuri rather than Hindi or Sanskrit is itself significant. Bhojpuri is the everyday language of tens of millions across the Purvanchal-Bihar belt and its global diaspora, and addressing them in that tongue signals cultural solidarity beyond a formal government greeting. Indian political leaders routinely issue festival messages on major occasions, but doing so in a regional language carries an added layer of intimacy with the target community.
Yogi Adityanath, who leads the Gorakhnath Math in Gorakhpur — squarely in the Purvanchal heartland — has a geographic and institutional connection to the festival's core constituency that gives these greetings a particular resonance.