CM Yogi: UP Exports Over ₹2 Lakh Crore Via ODOP, MSME Push
Synopsis
Key Takeaways
Uttar Pradesh has crossed a landmark it once only dreamed about — shipping more than ₹2 lakh crore worth of products to markets across the world, powered by a quiet revolution in its districts. The Chief Minister's Office of Uttar Pradesh shared the remarks of Chief Minister Yogi Adityanath on Friday, 25 September 2026, at what appears to be the UP International Trade Summit 2026 (UPITS2026), underlining how a single branding idea — one product per district — has helped reshape the state's economic identity.
The ODOP idea that became a national model
Speaking at the summit, CM Yogi Adityanath said: 'ODOP ke roop mein Uttar Pradesh ke paramparik udyamon ko humne ek brand diya' — 'Under ODOP, we gave a brand to Uttar Pradesh's traditional enterprises.' That framing matters. The One District One Product (ODOP) scheme, formally launched in 2018, did not invent new industries. It found what already existed — the brass-ware of Moradabad, the chikankari of Lucknow, the carpets of Bhadohi — and put a scalable identity around each one. Before ODOP, those crafts survived on reputation alone. After it, they got packaging, export facilitation, and a government-backed brand story.
The scheme covers all 75 districts of Uttar Pradesh, each mapped to a signature product. Artisans and micro-entrepreneurs who had limited access to formal credit or export channels were brought into a structured ecosystem. The result, according to the Chief Minister, is visible in the export numbers.
₹2 lakh crore in exports and a new manufacturing identity
The ₹2 lakh crore-plus export figure cited by the Chief Minister signals an ambition that goes well beyond handicrafts. CM Yogi specifically highlighted that Uttar Pradesh is now advancing not just in the micro, small and medium enterprise (MSME) space but also as 'a new manufacturing hub' — a deliberate pivot to attract larger industrial investment alongside its artisan economy.
Since 2017, the state has revised its MSME policy multiple times, expanded industrial corridors, and worked to position itself as an alternative to traditionally dominant manufacturing states. MSME registrations in Uttar Pradesh have grown steadily, and outbound shipments have followed. The combination of a large labour pool, improving logistics infrastructure, and targeted export promotion has been central to that story.
UPITS2026 as an investment stage
The remarks came under the hashtag #UPITS2026 — the Uttar Pradesh International Trade Summit 2026 — a platform designed to showcase the state's export credentials and draw fresh investment commitments. Such summits have historically served as announcement stages for industrial policy and incentive packages, and the context of this year's event is the state's explicit push to cement its manufacturing-hub narrative on a global stage.
For the thousands of artisans who picked up an ODOP identity eight years ago, the summit represents something more concrete: proof that a district-level craft economy can plug into global supply chains. Whether the momentum translates into deeper credit access, better logistics at the last mile, and sustained demand from overseas buyers will determine whether the export milestone is a ceiling or a launchpad.