Cooptex Pudupavu showroom in Delhi gets ₹49 lakh makeover, targets ₹2 crore sales
Synopsis
Tamil Nadu has spent ₹49 lakh to overhaul its Cooptex showroom in Delhi's Connaught Place — and the state means business. With sales of ₹1.27 crore last year and a ₹2 crore target for 2026-27, the 1,600-sq-ft revamped outlet is the state's clearest signal yet that it wants a bigger slice of North India's premium handloom market.
Key Takeaways
Tamil Nadu Ministers M.
Keerthana reviewed the modernised Cooptex 'Pudupavu' showroom in Connaught Place, New Delhi on 13 July .
The 1,600-square-foot showroom was renovated at a cost of ₹49 lakh , featuring premium lighting, modern displays, and improved amenities.
The New Delhi outlet recorded sales of ₹1.27 crore in 2025-26 ; the target for 2026-27 is ₹2 crore , including a Deepavali target of ₹65 lakh .
Customers receive a reopening promotional discount of 20% + 20% for one week.
Cooptex , established in 1935 , operates 146 retail outlets nationwide and is Tamil Nadu's principal handloom marketing cooperative.
Tamil Nadu's Cooptex 'Pudupavu' showroom at the State Emporia Complex, Connaught Place, New Delhi, has been comprehensively modernised at a cost of ₹49 lakh, as the state government moves to sharpen its handloom sector's footprint in the national capital. State Ministers M. Vijay Balaji (Handlooms, Textiles and Khadi) and S. Keerthana (Industries, Investment Promotion and Commerce) conducted an official review of the renovated outlet on Monday, 13 July, inspecting the upgraded interiors, product displays, and customer amenities.
What the Renovation Delivered
The 1,600-square-foot showroom has been transformed into a contemporary retail space featuring premium lighting, modern display systems, and improved customer facilities — all while preserving the traditional character of Tamil Nadu's handloom heritage. The redesign is specifically aimed at attracting a wider, younger customer base in North India, signalling a deliberate shift in Cooptex's retail strategy beyond its traditional buyer profile.
Products on Offer
The New Delhi outlet stocks an extensive range including Kanchipuram, Arani, Salem, and Coimbatore silk sarees, cotton sarees, dhotis, shirts, bed linen, towels, contemporary indigo fusion apparel, and modern printed men's kurta collections. Products are also available through the official Cooptex online portal, extending the reach of the showroom beyond walk-in customers.
Sales Targets and Promotional Push
The New Delhi outlet recorded sales of ₹1.27 crore during the 2025-26 financial year. Cooptex has now set an ambitious target of ₹2 crore for 2026-27, including a Deepavali sales target of ₹65 lakh. To mark the reopening, customers will receive a promotional discount of an additional 20 per cent plus another 20 per cent for one week.
About Cooptex
Established in 1935, Cooptex is among India's largest handloom weavers' cooperative organisations and serves as the principal marketing agency for products woven by cooperative societies across Tamil Nadu. It currently operates a nationwide network of 146 retail outlets. The Ministers expressed confidence that the upgraded showroom would improve visibility for Tamil Nadu's authentic handloom products in the capital and broaden the consumer base. Senior Tamil Nadu government and Cooptex officials accompanied the Ministers during the visit.
The modernisation of the Connaught Place outlet is part of a broader push by the Tamil Nadu government to position its handloom sector competitively in key urban markets, with Delhi serving as a critical gateway to North Indian consumers.
Point of View
600-sq-ft showroom is modest in absolute terms, but the strategic intent is clear: Tamil Nadu wants Cooptex to compete on aesthetics and experience, not just heritage. The jump from ₹1.27 crore to a ₹2 crore target is a 57% stretch — ambitious for a cooperative retail format that has historically relied on loyal, older buyers. The real test is whether the redesign actually converts younger Delhi consumers who have no shortage of premium handloom alternatives. Cooptex's 146-outlet network is an asset, but without consistent modernisation across the chain, the Connaught Place upgrade risks being a showcase without a system behind it.
NationPress
14 Jul 2026
Frequently Asked Questions
What is the Cooptex Pudupavu showroom in New Delhi?
It is Tamil Nadu's Cooptex handloom retail outlet located at the State Emporia Complex in Connaught Place, New Delhi. The showroom stocks a wide range of Tamil Nadu handloom products including Kanchipuram silk sarees, cotton sarees, dhotis, and contemporary apparel, and has recently undergone a ₹49 lakh renovation.
How much did the Cooptex showroom renovation cost?
The renovation of the New Delhi Cooptex showroom cost ₹49 lakh. The 1,600-square-foot space was upgraded with premium lighting, modern display systems, and improved customer amenities while retaining its traditional handloom character.
What is Cooptex's sales target for the New Delhi outlet in 2026-27?
Cooptex has set a sales target of ₹2 crore for the New Delhi outlet in 2026-27, up from ₹1.27 crore recorded in 2025-26. This includes a specific Deepavali sales target of ₹65 lakh.
What discount is available at the reopened Cooptex showroom?
To mark the reopening, customers will receive a special promotional discount of an additional 20 per cent plus another 20 per cent for one week following the relaunch.
What is Cooptex and how large is its retail network?
Cooptex, established in 1935, is one of India's largest handloom weavers' cooperative organisations and the principal marketing agency for cooperative handloom products from Tamil Nadu. It operates a nationwide network of 146 retail outlets.
