Gandhinagar, Nov 27 (NationPress) Prime Minister Narendra Modi has been a steadfast advocate for India's indigenous and heritage products, emphasizing local strength as a cornerstone of national growth. His initiatives, including Vocal for Local and Aatmanirbhar Bharat, have significantly heightened the visibility of artisans and farmers nationwide.

In alignment with this vision, the Prime Minister has also fervently endorsed Geographical Indication (GI) products, featuring them in his radio broadcasts of Mann Ki Baat and honoring artisans dedicated to preserving traditional crafts.

Union Commerce and Industry Minister Piyush Goyal has set a bold target of achieving 10,000 GI-tagged products across India by 2030, under the banner of “Vikas Bhi, Virasat Bhi.”

Gujarat has emerged as a vital player in this national initiative, showcasing its rich artisanal heritage, from Kutch’s renowned crafts to Saurashtra’s premium agricultural products on international platforms.

GI tagging underscores the state’s dedication to “Viksit Gujarat to Viksit Bharat,” transforming local skills into global capabilities. Together, Kutch and Saurashtra have gained GI recognition for over ten iconic products, including Ajrakh block printing, Bandhani tie-dye, Rogan art, Kutch shawls, the famous Kachchhi Kharek, and the globally acclaimed Gir Kesar mango.

The forthcoming Vibrant Gujarat Regional Conference (VGRC) in Rajkot will highlight the region’s craft excellence and export potential, providing artisans a robust platform to grow their businesses.

Notable for its fusion of tradition and artistry, Kutch boasts GI-tagged crafts like embroidery, Ajrakh printing, Bandhani, Rogan painting, and the Kutch shawl. In the agricultural sector, Kachchhi Kharek, a celebrated date variety known for its rich flavor and nutritional benefits, has also earned GI status.

Saurashtra’s standout products include the Gir Kesar mango, often dubbed the “Queen of Mangoes,” the renowned Jamnagari Bandhani, and the exquisite Rajkot Patola silk weaving tradition, adored by Bollywood celebrities.

Surendranagar’s Tangaliya shawl, featuring intricate weaving techniques, has cultivated a dedicated international following. The upcoming VGRC aims to boost the artisan economy in Saurashtra and Kutch.

This two-day conference will unite entrepreneurs, artisans, interior designers, and product designers, fostering collaboration with the Government e-Marketplace, private enterprises, investors, and leading e-commerce platforms. The event promises to drive innovation, broaden market access, and promote sustainable growth for traditional craft clusters.