Haryana SNCB Involves Singers in Anti-Drug Campaign

Chandigarh, Jan 25 (NationPress) The Haryana State Narcotics Control Bureau (SNCB) has broadened its unique #Nasha Mukt Nayaab Jeevan Bucket Challenge, directly involving Haryanvi artists whose tunes frequently glorify drugs and violence.

The initiative, already praised for its straightforwardness and relevance, now emphasizes holding cultural influencers accountable by urging them to articulate their views on these critical topics.

By inviting singers to participate in the bucket challenge, HSNCB aims to differentiate their artistic identities, motivated by commercial gain, from their actual duties as citizens dedicated to a drug-free Haryana.

Discussing the campaign’s broader approach, the bureau’s Director General O.P. Singh stated that music and popular culture serve as potent instruments for molding societal values.

“While tracks that glamorize drugs and violence may aim to entertain, they often impact young audiences in unforeseen ways. Through this challenge, we aspire to highlight the disparity between an artist’s commercial output and their genuine commitment as responsible citizens,” he mentioned.

He further stated that by making this public commitment, artists such as Masoom Sharma are affirming that their music is fictional and should not be seen as a lifestyle to emulate.

“This encourages audiences to engage with entertainment in a more critical and responsible manner,” he added.

The #NashaMukt Nayaab Jeevan Bucket Challenge has gained popularity throughout Haryana, attracting participants from schools, colleges, and community organizations to join the cause.

Social media platforms are inundated with videos of individuals completing the challenge and nominating others, thereby expanding the campaign’s outreach. The inclusion of singers in the initiative has added a new dimension of accountability, resonating with fans who admire these artists.

By taking part, singers can reclaim their narratives and positively influence their followers, as stated by officials.

As the campaign continues to gain traction, the bureau is set to challenge more singers and influencers in the upcoming weeks. It hopes to initiate a ripple effect, prompting artists to take responsibility for their content and motivate their audiences to reject drugs and violence.

“This is just the beginning,” Singh remarked.

“We aim to engage more cultural influencers, ensuring that the message of a drug-free lifestyle reaches every corner of Haryana,” he concluded.

The celebration of drugs, firearms, and gang culture in Haryanvi music videos has raised alarms in recent times. With songs like “Goli Chal Javegi,” “Kasoote 2,” and “Bam Lehri,” artists like Masoom Sharma have come under fire for promoting detrimental behaviors. These tracks, despite their commercial success, have been criticized for normalizing a lifestyle that glorifies lawlessness and substance abuse.

Masoom Sharma, one of Haryana’s most renowned yet contentious singers, was the first artist to embrace the challenge.

“My songs are crafted purely for entertainment and are driven by market demand. They are not intended to promote or endorse drugs or violence. In reality, I stand firmly against these vices and believe that everyone, especially the youth, should steer clear of them. This campaign provided me with an opportunity to clarify that,” he stated.

Sharma’s involvement signifies a pivotal moment in the campaign, as it connects his artistic expression with his personal accountability as a public figure.