How Are Artisans and Exhibitors Thriving at IITF 2025?
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Synopsis
The 44th IITF 2025 has captivated visitors with a remarkable showcase of India's rich cultural heritage. Artisans express gratitude for the government's support, as footfall surges, particularly at the Gujarat Pavilion and Defence Pavilion. This year's fair stands as a testament to the thriving spirit of India's craftsmanship.
Key Takeaways
- Massive visitor turnout at IITF 2025 enhances visibility for artisans.
- Government support plays a crucial role in exhibiting crafts.
- The Defence Pavilion features significant military displays.
- Jharkhand's focus on sustainability highlights innovative agricultural practices.
- Footfall is expected to increase as the fair progresses.
New Delhi, Nov 20 (NationPress) Artisans and exhibitors participating in the 44th India International Trade Fair 2025 (IITF 2025) are truly amazed by the remarkable influx of visitors this year, as thousands flock to Bharat Mandapam to explore the rich tapestry of India’s crafts, culture, and innovations.
The fair, which commenced on November 14, has experienced an unprecedented number of attendees at state pavilions and artisan booths, providing a robust platform for small producers and traditional craftsmen to display their creations.
Particularly vibrant is the Gujarat Pavilion in Hall No. 4, where shoppers are drawn to stunning displays of crystal stone rings, unique Kutchi brass and copper bells, and exquisite textile art. For many artisans, the support from the government this year has been especially uplifting.
“The government has granted us tremendous assistance this time. We’ve been allocated free space at the Gujarat Pavilion, and our travel expenses have also been covered. This enables us to present our products effectively,” shared exhibitor Somabhai Rana with IANS, who features handmade jewelry and crafts at his stall.
Another artisan from Kutch, Luharsai Razzaq, expressed that the response from visitors has been phenomenal.
“The turnout is fantastic this year. People truly value and appreciate our craftsmanship. The government’s provisions have significantly aided us,” he remarked while showcasing his traditional copper and brass bells to attendees.
One of the major highlights this year is the Defence Pavilion, which has been reopened after a decade. A section dedicated to equipment used during Operation Sindoor has captivated many visitors.
“I am filled with pride to be an Indian—kudos to our Defence Forces! Bharat Mata Ki Jai,” one visitor exclaimed.
The Jharkhand Pavilion is also drawing interest with its focus on sustainability and green innovation. The state’s Department of Forest, Environment, and Climate Change is showcasing sisal (agave) products, demonstrating how this resilient plant is transforming rural economies.
Visitors are discovering the increasing applications of sisal in ropes, mats, bags, handicrafts, and its potential in bioethanol production, clean energy solutions, and cosmetic uses. Its ability to thrive in arid conditions makes it a vital resource for ecological restoration and climate-resilient agriculture.
With the fair continuing until November 27, an even greater surge in foot traffic is anticipated.
Point of View
It becomes clear that the event not only showcases India's rich heritage but also serves as a vital support system for artisans and small businesses. The government's proactive approach in facilitating this platform underscores a commitment to preserving traditional crafts while promoting sustainable practices.
NationPress
20/11/2025
Frequently Asked Questions
What is the India International Trade Fair?
The India International Trade Fair (IITF) is an annual event that promotes international trade and showcases the diversity of Indian crafts, culture, and innovations.
When did IITF 2025 start?
IITF 2025 began on November 14 and will continue until November 27.
What are some highlights of IITF 2025?
Highlights include the vibrant Gujarat Pavilion, the reopened Defence Pavilion featuring Operation Sindoor displays, and the focus on sustainability at the Jharkhand Pavilion.
How has government support impacted artisans at the fair?
Government support has provided artisans with free exhibition space and covered travel expenses, enabling them to effectively showcase their crafts.
What is the significance of sisal products highlighted at the fair?
Sisal products are significant for rural economies, providing sustainable income sources and being environmentally friendly, thriving in arid conditions.
