M. Nagaraju Unveils LIC's Innovative Apps 'MyLIC' and 'Super Sales Saathi'
Synopsis
Discover how the launch of LIC's new mobile applications 'MyLIC' and 'Super Sales Saathi' marks a significant leap in the insurer's digital transformation journey, aiming to enhance user experience and operational efficiency.
Key Takeaways
Launch of 'MyLIC' and 'Super Sales Saathi' apps by LIC.
Enhances digital transformation in the insurance sector.
MyLIC allows policy management and premium payments.
Super Sales Saathi supports agents with digital tools.
Both apps are developed on LIC’s DIVE platform.
New Delhi, April 15 (NationPress) - The Secretary of the Finance Ministry's Department of Financial Services, M. Nagaraju, unveiled two innovative mobile applications from the Life Insurance Corporation of India (LIC) on Wednesday. The applications, titled 'MyLIC' for policyholders and 'Super Sales Saathi' for sales intermediaries, aim to bolster the insurer’s transition into the digital realm.
During the launch, Nagaraju referred to this initiative as a pivotal moment in LIC’s digital evolution.
He stated, "LIC’s digital framework is transforming from a collection of service tools into a comprehensive distribution and engagement platform." He emphasized that these applications will play a crucial role in enhancing scalability, service efficiency, and competitive standing in the life insurance sector.
Both apps have been developed using LIC’s DIVE (Digital Innovation and Value Enhancement) platform, which unifies customer service, intermediary resources, and internal operations within a singular digital infrastructure, according to the corporation.
'MyLIC' functions as a policy management application, allowing users to oversee and manage their insurance portfolios, make premium payments, monitor policy benefits in real-time, and request paperless policy loans.
This app also facilitates online policy renewal, e-KYC, and the direct acquisition of new policies without requiring branch visits or physical paperwork.
Conversely, 'Super Sales Saathi' caters to LIC’s agents and marketing teams by providing digital sales resources, real-time policy monitoring, automated follow-ups, and AI-enhanced customer engagement tools.
Additionally, it includes performance dashboards to assist intermediaries in tracking their goals and achievements, along with integrated communication features for direct customer interaction.
On the occasion of the launch, LIC's CEO and MD R. Doraiswamy remarked that these applications signify a transition from supportive tools to essential strategic assets.
"These apps will enhance usage among customers and intermediaries, directly impacting LIC’s growth, retention, and operational efficiency," he noted.
He further mentioned that ongoing investment in AI-driven insights and ecosystem integrations will propel the next stage of digital advancement.
The DIVE platform is anticipated to lessen reliance on physical offices and heighten operational efficiency throughout LIC’s extensive network, the corporation stated.
Point of View
It's evident that LIC's launch of 'MyLIC' and 'Super Sales Saathi' reflects a proactive step toward embracing digital innovation in the insurance sector. This move not only enhances customer engagement but also positions LIC competitively in a rapidly evolving market. The integration of AI and streamlined services can significantly impact operational efficiency and customer satisfaction.
NationPress
9 May 2026
Frequently Asked Questions
What is the purpose of the 'MyLIC' app?
'MyLIC' is designed to help policyholders manage their insurance portfolios, pay premiums, and track policy benefits in real-time.
Who is the target user for the 'Super Sales Saathi' app?
'Super Sales Saathi' is aimed at LIC's agents and marketing personnel, providing them with necessary digital tools for effective sales.
What innovative features does the 'MyLIC' app offer?
'MyLIC' offers features like online policy revival, e-KYC, and the ability to purchase new policies without visiting a branch.
How do these apps contribute to LIC’s goals?
These apps are expected to enhance scalability, service efficiency, and competitive standing, directly impacting LIC's growth and operational efficiency.
What is the DIVE platform?
The DIVE platform is LIC's Digital Innovation and Value Enhancement platform, integrating customer service and intermediary tools under a unified digital framework.
