How Will Skilled Manpower Enhance the Creators' Economy Centre?

Mumbai, July 21 (NationPress) To bolster the Creators’ Economy, the Maharashtra Film, Stage and Cultural Development Corporation (MFSDC) and the Film and Television Institute of India (FTII), Pune, entered into a Memorandum of Understanding (MoU) on Monday, with Chief Minister Devendra Fadnavis and Cultural Affairs Minister Ashish Shekar in attendance.

The primary aim of this initiative is to cultivate skilled human resources specifically designed for the expanding creative economy.

Fadnavis expressed that this marks the initial phase of a partnership and voiced optimism that Maharashtra will soon emerge as the epicenter of India’s and the globe’s Creators’ Economy.

“Even an ordinary person is a creator. Through creativity, individuals have carved out their niches - and now, that creative space is being monetized. Therefore, establishing a flourishing creators’ economy is essential,” he remarked.

Highlighting the remarkable growth of the creators’ economy from Rs 92,000 crore to Rs 1 lakh crore in a mere 100 days, CM Fadnavis emphasized the pressing need for high-quality, technically proficient human resources to fulfill the requirements of this rapidly changing sector.

He pointed out that in this new era, both training and certification are vital. Many possess the skills but lack formal recognition, hindering their access to professional opportunities. This MoU aims to close that gap by providing both quality training and credible certification.

Welcoming the partnership between FTII and the Government of Maharashtra, the Chief Minister noted that FTII has been nurturing global talent for the nation and beyond, while Maharashtra’s Film City has served as a robust foundation for commercial cinema. The merging of these two strong ecosystems is sure to cultivate a third, more powerful and inventive ecosystem.

Minister Ashish Shelar highlighted that while FTII’s standard admission process is conducted nationwide, this MoU will now enable students from rural Maharashtra to gain direct access to similar training within the state.

He encouraged students from villages and towns across Maharashtra to consider the film industry as a viable career path. He mentioned that centers in Goregaon, Kolhapur, Prabhadevi, and Karjat will host these programs, and this collaboration will not only create employment opportunities but also promote Maharashtra’s iconic shooting locations.

FTII President R Madhavan emphasized the surge of talent emerging from smaller towns, sharing an inspiring story about a woman who crafts videos on pickle-making from a modest hut, earning her livelihood through her creativity. He stated that Maharashtra’s local talent is indeed making history.

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