Mandaviya hails PM Modi on Nasha Mukt Yuva pledge drive
Synopsis
Union Minister Mansukh Mandaviya amplified PM Narendra Modi's praise for the Nasha Mukt Yuva pledge, highlighting the government's sustained push to mobilise Indian youth against drug abuse under the broader Nasha Mukt Bharat Abhiyan framework.
Key Takeaways
Union Minister Mansukh Mandaviya shared PM Narendra Modi 's words praising the Nasha Mukt Yuva pledge on 27 September 2026 .
PM Modi called the resolve of lakhs of young Indians against drugs 'extraordinary' ( adbhut ).
The campaign builds on the Nasha Mukt Bharat Abhiyan , launched in August 2020 by the Ministry of Social Justice and Empowerment.
Mandaviya's amplification reflects the Youth Affairs and Sports Ministry's alignment of healthy lifestyles with anti-drug messaging.
The government's strategy relies on top-level political endorsements to drive preventive narcotics awareness among young people.
Millions of young Indians have taken a stand — and Union Labour and Sports Minister Mansukh Mandaviya wants the country to notice. On Sunday, 27 September 2026, the minister shared Prime Minister Narendra Modi's words on X, amplifying the government's push to make India's youth the frontline of the war against drugs.
Quoting the Prime Minister directly, Mandaviya posted: 'Desh ke laakhon yuvaon ne nashe ke khilaf jo 'Nasha Mukt Yuva' ka sankalp liya hai, woh adbhut hai' — 'The resolve that lakhs of the country's youth have taken against drugs under the Nasha Mukt Yuva pledge is extraordinary.'
From Abhiyan to pledge: the anti-drug campaign's journey
The salute to young pledgers connects to a broader government architecture. The Nasha Mukt Bharat Abhiyan was launched in August 2020 by the Ministry of Social Justice and Empowerment, targeting awareness about the harms of substance abuse across the country. The Nasha Mukt Yuva campaign extends that mission directly to young people — asking them not just to listen, but to commit.
Using a high-profile Prime Ministerial endorsement as the messenger is a deliberate choice. The government has consistently deployed top-level political voices to normalise preventive anti-narcotics messaging, betting that credibility at the apex filters down to classrooms, colleges, and communities.
Sports ministry's stake in clean, healthy youth
For Mandaviya, who holds the Youth Affairs and Sports portfolio alongside Labour, the resonance is institutional, not just rhetorical. A youth ecosystem built around fitness, sport, and skill development sits awkwardly alongside drug abuse — making the anti-drug pledge a natural extension of his ministry's own mandate. The minister's amplification signals that the campaign may find tighter integration with upcoming sports or youth-development programmes.
The message is clear, and the ambition is larger: turn a pledge into a movement, and a movement into a measurable shift in how a generation relates to substance abuse. Whether the resolve translates into programme funding and measurable outcomes will be the real test.
Point of View
And deploying the Youth Affairs and Sports portfolio to echo it signals a push to embed anti-drug commitments within the broader youth-development ecosystem. The 'pledge' mechanism is a soft-power tool: it creates a sense of mass participation without requiring immediate policy expenditure. The real test will come in whether the campaign gets wired into budget allocations, sports infrastructure, or school curricula — or remains a compelling but unfunded aspiration.
NationPress
27 Sept 2026
Frequently Asked Questions
What is the Nasha Mukt Yuva campaign?
Nasha Mukt Yuva is a government-backed pledge campaign that asks young Indians to commit to a drug-free lifestyle, extending the broader Nasha Mukt Bharat Abhiyan launched in August 2020.
What did PM Modi say about Nasha Mukt Yuva?
PM Modi called the resolve of lakhs of young Indians against drugs under the Nasha Mukt Yuva pledge 'extraordinary' (adbhut), a quote shared by Minister Mansukh Mandaviya on 27 September 2026.
When was Nasha Mukt Bharat Abhiyan launched?
Nasha Mukt Bharat Abhiyan was launched in August 2020 by the Ministry of Social Justice and Empowerment to raise awareness about the harmful effects of drug and substance abuse.
What is Mansukh Mandaviya's role in youth affairs?
Mansukh Mandaviya serves as the Union Minister of Youth Affairs and Sports alongside his Labour and Employment portfolio, making anti-drug youth initiatives directly relevant to his ministerial mandate.
How does the government use high-profile endorsements in anti-drug campaigns?
The government consistently deploys Prime Ministerial and senior ministerial voices to legitimise preventive anti-narcotics messaging, using social media amplification to reach young audiences across the country.
