New Delhi, Aug 8 (NationPress) Prime Minister Narendra Modi’s monthly radio show ‘Mann Ki Baat’ has successfully amassed a revenue of Rs 34.13 crore since it began, as reported to the Rajya Sabha on Friday.

The impressive revenue indicates PM Modi’s strong bond with the public and underscores the popularity and financial sustainability of this monthly radio initiative. Additionally, it has brightened the financial outlook for All India Radio, which has recently faced challenges in maintaining profitable revenue streams.

In a written statement, Minister of State for Information and Broadcasting and Parliamentary Affairs, L Murugan, noted that audiences in both urban and rural areas connect with the Mann Ki Baat program through various traditional and digital channels.

Akashvani (All India Radio) broadcasts this monthly show on its national and multiple regional networks in local languages to engage vernacular listeners.

The Mann Ki Baat program has emerged as a unique avenue for informing citizens about positive changes within the nation, aiming to motivate them to take an active role in India’s developmental journey.

Prime Minister Modi regularly shares inspiring stories of individuals making a significant impact in fields like education, health, environment, innovation, and social service, while also highlighting grassroots initiatives led by youth, farmers, women, artisans, entrepreneurs, sports enthusiasts, and self-help groups. It also shines a light on the contributions of unsung heroes from the past.

Over time, Mann Ki Baat has matured into a gentle instrument of nation-building, shaping public discussions through narratives that celebrate India’s diversity, resilience, and social responsibility.

The program is aired on various Doordarshan national and regional channels, ensuring it reaches audiences nationwide, including those in rural and remote locations.

On digital platforms, audience interaction has surged remarkably. The program is live-streamed and archived on YouTube channels (like PMO India, AIR, etc.), on Prasar Bharati’s OTT platform WAVES, and through the “NewsOnAIR” mobile app, which provides access to over 260 Akashvani channels.

The visual format of Mann Ki Baat has significantly boosted audience engagement by facilitating shared viewing experiences, encouraging collective reflection and discussion.