MP BJP chief Khandelwal tells workers to sharpen grassroots push, counter Congress
Synopsis
MP BJP chief Hemant Khandelwal has put all three of his party's key wings — youth, farmers, and Scheduled Castes — on notice: take the government's record directly to the people, fight back on social media, and use the 'Year of Farmers' to close the gap with rural voters. The directive reveals how seriously the BJP is treating Congress's growing narrative challenge in Madhya Pradesh.
Key Takeaways
MP BJP president Hemant Khandelwal addressed meetings of the Yuva Morcha , Kisan Morcha , and Scheduled Caste Morcha on 26 August in Bhopal .
Workers were asked to counter opposition social media campaigns with facts about BJP government achievements.
Khandelwal declared that 2026 as the 'Year of Farmers' raises the Kisan Morcha's organisational responsibility.
The BJP claims irrigated area in Madhya Pradesh grew from 7.5 lakh hectares before 2003 to 55 lakh hectares under its governments.
Khandelwal attacked Congress over its treatment of B R Ambedkar at the SC Morcha meeting.
Madhya Pradesh Bharatiya Janata Party (BJP) president Hemant Khandelwal on Wednesday, 26 August directed the party's youth, farmer, and Scheduled Caste wings to intensify grassroots outreach and counter the opposition's narrative by presenting government achievements backed by facts and figures. He made the remarks while addressing separate meetings of the Scheduled Caste Morcha, Kisan Morcha, and Yuva Morcha at the BJP's state headquarters in Bhopal.
Key Directives to Party Wings
Khandelwal stressed the need for stronger communication between the organisation, government, and different sections of society. He called for direct outreach as well as a sharper social media presence, as the BJP looks to consolidate its organisational network and deepen its connect with young voters and rural communities.
Addressing the Yuva Morcha, Khandelwal said young people increasingly rely on social media for information and alleged that opposition parties were exploiting these platforms to build a negative perception of BJP-led governments. 'Young people are the strength of tomorrow, and it is everyone's responsibility to provide them with the correct information,' he said, urging workers to engage youth with facts about the party's record. He asked the youth wing to highlight government initiatives on employment, investment, industry, education, healthcare, irrigation, self-employment, and infrastructure, and to recruit more young members into the organisation.
Farmer Wing: 'Year of Farmers' Raises the Bar
At the Kisan Morcha meeting, Khandelwal said the state government's decision to observe 2026 as the 'Year of Farmers' had raised the responsibility of the party's farmer wing. He asked workers to visit villages, understand farmers' concerns, and ensure that information about government schemes reaches intended beneficiaries. The Morcha, he said, should serve as a direct link between farmers, the organisation, and the government.
Khandelwal also highlighted what he described as a significant expansion of irrigation in Madhya Pradesh, claiming that the irrigated area had grown from around 7.5 lakh hectares before 2003 to 55 lakh hectares under BJP governments — a claim he attributed to the party's development record in the state.
SC Morcha: BJP Targets Congress Over Ambedkar Legacy
At the Scheduled Caste Morcha meeting, Khandelwal targeted the Indian National Congress (Congress) over its historical treatment of B R Ambedkar. 'Congress has always insulted Babasaheb Ambedkar, while the BJP has honoured him,' he said — a line of attack the BJP has deployed repeatedly in its outreach to Dalit communities across multiple states.
Organisational Context
Wednesday's meetings are part of a broader BJP effort to activate its cadre base ahead of what is expected to be an intensified political cycle in Madhya Pradesh. This comes amid growing opposition pressure from the Congress, which has sought to question the state government's delivery on welfare and agricultural promises. Khandelwal's emphasis on social media counter-messaging signals that the party sees the information battleground as critical to holding its rural and youth voter base.
Point of View
But its effectiveness in MP's SC communities depends on whether the Morcha can translate rhetoric into local credibility. The real test of Wednesday's meetings is not the messaging — it is whether the cadre follows through on village-level visits when no cameras are watching.
NationPress
26 Aug 2026
Frequently Asked Questions
What did MP BJP president Hemant Khandelwal ask party workers to do?
Khandelwal directed workers across the Yuva Morcha, Kisan Morcha, and Scheduled Caste Morcha to intensify grassroots outreach, engage people with facts about government achievements, and counter opposition social media campaigns. He addressed all three wings at the BJP state headquarters in Bhopal on 26 August.
What is the BJP's 'Year of Farmers' in Madhya Pradesh?
The Madhya Pradesh state government has designated 2026 as the 'Year of Farmers.' Khandelwal said this decision increases the Kisan Morcha's responsibility to visit villages, understand farmers' concerns, and ensure government scheme benefits reach intended beneficiaries.
What irrigation claim did Khandelwal make at the Kisan Morcha meeting?
Khandelwal claimed that irrigated area in Madhya Pradesh expanded from around 7.5 lakh hectares before 2003 to 55 lakh hectares under BJP governments, citing it as a key development achievement to be communicated to farmers.
Why did Khandelwal target Congress at the SC Morcha meeting?
Khandelwal alleged that Congress had historically insulted B R Ambedkar, while the BJP has honoured him — a line of political attack the BJP regularly deploys in its outreach to Scheduled Caste communities. The remark was made at the Scheduled Caste Morcha meeting in Bhopal on 26 August.
Why is the BJP ramping up its organisational outreach in Madhya Pradesh now?
The BJP's intensified cadre activation comes amid growing opposition pressure from Congress, which has sought to question the state government's delivery on welfare and agricultural promises. The focus on social media counter-messaging suggests the party views the information space as a critical battleground for retaining its rural and youth voter base.
