How is MyGov Boosting Digital Governance and Citizen Engagement?
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Synopsis
Explore how MyGov organized a transformative workshop aimed at enhancing digital governance and citizen engagement through innovative platforms. Discover the insights shared by experts and the commitment to participatory governance that bridges the gap between citizens and the government.
Key Takeaways
- Enhanced Digital Communication: Focus on improving communication across ministries.
- Citizen Engagement: Importance of using social media for public participation.
- Innovative Strategies: Utilizing platforms like YouTube and Meta for outreach.
- Data-Driven Approach: Commitment to smarter, data-driven communication.
- Learning from Success: Case studies of successful campaigns presented.
New Delhi, June 13 (NationPress) MyGov, operating under the Ministry of Electronics and Information Technology, successfully conducted a one-day workshop on Friday aimed at enhancing digital communication across various ministries and departments while boosting citizen engagement through platforms like YouTube, Meta, and LinkedIn.
The event, titled ‘Think Social @ MyGov,’ is in line with Prime Minister Narendra Modi’s vision of “Janbhagidari” or participatory governance, which emphasizes the pivotal role of digital tools in reaching citizens and fostering inclusive and transparent communication.
During the workshop, Nand Kumarum, President & CEO of NeGD and MD & CEO of Digital India Corporation, discussed MyGov’s digital journey and its vital contribution to citizen-centric governance.
He underscored the significance of social media in engaging with youth and amplifying the impact of flagship government campaigns.
In addition, he elaborated on prominent campaigns that have facilitated extensive public participation and enhanced transparency.
Shobhendra Bahadur reflected on MyGov’s 11-year journey, illustrating how it has become a central platform for public engagement in national initiatives.
Experts from platforms such as YouTube and Meta provided valuable insights into digital storytelling, content creation, audience targeting, and analytics.
Officials from various ministries attended sessions focused on optimizing reach and engagement through contemporary digital platforms.
Key discussions emphasized enhancing visibility using tools like Google Trends, adopting engaging formats like Reels and Stories, and understanding audience behavior.
Sessions also covered WhatsApp API, Threads, and Meta AI for effective digital outreach.
Case studies from successful campaigns, including Pariksha Pe Charcha 2025, National Creators Awards, Chandrayaan 3 Maha Quiz, and the Campus Ambassador Programme were showcased.
The workshop revisited MyGov’s initiatives during the Covid-19 pandemic, particularly its WhatsApp services for vaccination certificate access.
The event concluded by reaffirming MyGov’s dedication to smarter, data-driven, and people-first communication.
Point of View
We recognize the importance of initiatives like MyGov in enhancing citizen engagement and transparency in governance. This workshop is a testament to the government's commitment to utilizing digital tools for participatory governance, ensuring that citizens remain at the heart of national initiatives.
NationPress
07/10/2025
Frequently Asked Questions
What was the main goal of the MyGov workshop?
The main goal was to strengthen digital communication among ministries and enhance citizen engagement through popular social media platforms.
Who addressed the MyGov workshop?
Nand Kumarum, President & CEO of NeGD and MD & CEO of Digital India Corporation, addressed the workshop.
What platforms were highlighted for citizen engagement?
The workshop emphasized platforms like YouTube, Meta, and LinkedIn for enhancing citizen engagement.
How has MyGov evolved over the years?
MyGov has emerged as a key platform for public engagement in national initiatives, reflecting its 11-year journey.
What was discussed regarding social media?
Discussions centered around the importance of social media in connecting with youth and promoting government campaigns.
