PM Modi launches Nasha Mukt Yuva Abhiyan on Sunday, 100-week anti-drug drive begins
Synopsis
Modi's 100-week anti-drug drive isn't a one-day event — it's a structured weekly mobilisation across 10,000-plus locations, pulling in schools, NGOs, and 125 spiritual organisations every Sunday. The scale and timeline set it apart from past awareness campaigns, though sustained grassroots participation will determine whether it moves beyond optics.
Key Takeaways
PM Narendra Modi will launch the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan on Sunday, 3 August at 11 am via video conferencing.
The campaign runs for 100 weeks , with activities organised every Sunday across India.
Launch participation expected from over 10,000 locations nationwide.
More than 125 partner spiritual organisations , along with schools, colleges, NGOs, and MY Bharat Volunteers, will join virtually.
The initiative is framed within Prime Minister Modi's Nasha Mukt Bharat vision and the Viksit Bharat 2047 goal.
Weekly activities include walkathons, sports events, nukkad nataks, meditation sessions, and community awareness programmes.
Prime Minister Narendra Modi will launch the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' on Sunday, 3 August at 11 am via video conferencing, marking the start of a 100-week nationwide Jan Bhagidari campaign against substance abuse. The initiative aims to mobilise youth across India as active ambassadors against drug use, according to an official statement.
What the Campaign Entails
The drive will unfold through weekly activities every Sunday across the country, encompassing sports events, walkathons, meditation sessions, cultural programmes, nukkad nataks, art competitions, and community discussion forums. The launch event alone will see participation from over 10,000 locations nationwide.
Participants will include MY Bharat Volunteers, National Service Scheme volunteers, youth clubs, schools, colleges, universities, NGOs, youth wings of industry associations, and more than 125 partner spiritual organisations, all joining virtually.
Who Is Being Brought Together
The campaign is designed as a convergence platform, bringing together educational institutions, youth organisations, civil society groups, industry bodies, and spiritual organisations under a single collective movement. Organisers describe the campaign's central message as: 'drug-free youth are the greatest strength of Viksit Bharat.'
Alignment with Viksit Bharat 2047
The initiative ties directly into Prime Minister Modi's broader vision of a 'Nasha Mukt Bharat' and the long-term national goal of Viksit Bharat 2047. By anchoring an anti-substance-abuse drive within the Viksit Bharat framework, the government is signalling that youth health and social participation are central to its development agenda — not peripheral welfare concerns.
Notably, this is among the more structured grassroots mobilisation efforts on drug prevention in recent years, with a defined 100-week timeline and a weekly cadence that distinguishes it from one-off awareness events. Whether the campaign sustains participation beyond the launch will be the real measure of its reach.
What Happens Next
Weekly Sunday activities are set to continue across the country for the duration of the 100-week campaign. The government's stated aim is to build a sustained public movement rather than a single-event intervention, with community engagement programmes scheduled to deepen participation over time.
Point of View
Youth enrolment in counselling, or community-reported change. Framing drug prevention inside the Viksit Bharat 2047 narrative is a deliberate political choice, linking social health to national ambition. But without a public dashboard tracking participation and outcomes week by week, the campaign risks becoming a mobilisation exercise rather than a public health intervention.
NationPress
1 Aug 2026
Frequently Asked Questions
What is the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan?
It is a 100-week nationwide Jan Bhagidari campaign against substance abuse, launched by Prime Minister Narendra Modi on Sunday, 3 August at 11 am via video conferencing. The drive mobilises youth, educational institutions, NGOs, and spiritual organisations to build a drug-free society in alignment with the Viksit Bharat 2047 vision.
How long will the campaign run and what happens each week?
The campaign runs for 100 weeks, with activities organised every Sunday across the country. Weekly events include sports competitions, walkathons, meditation sessions, nukkad nataks, art competitions, and community awareness programmes.
Who will participate in the campaign launch?
The launch will draw participation from over 10,000 locations. MY Bharat Volunteers, National Service Scheme volunteers, youth clubs, schools, colleges, universities, NGOs, industry association youth wings, and more than 125 partner spiritual organisations will join virtually.
How does this campaign connect to Viksit Bharat 2047?
The campaign is framed as part of Prime Minister Modi's vision of a 'Nasha Mukt Bharat' and is intended to strengthen public participation in achieving the goals of Viksit Bharat 2047. Organisers describe drug-free youth as 'the greatest strength of Viksit Bharat.'
What makes this campaign different from previous anti-drug initiatives?
Unlike one-off awareness events, this campaign has a defined 100-week timeline with a structured weekly cadence every Sunday. The scale — over 10,000 locations and 125 spiritual organisations — and the Jan Bhagidari (public participation) model are intended to sustain community engagement over nearly two years.
