Rajasthan CMO Wishes Bhai-Dooj, Tags CM Bhajanlal
Synopsis
The Chief Minister's Office of Rajasthan marked Bhai-Dooj on 12 November 2026 with a Hindi greeting calling the festival a symbol of sibling affection, trust and protection, tagging CM Bhajanlal Sharma under the hashtag 'Our Pioneering Rajasthan.'
Key Takeaways
The Rajasthan CMO posted a Bhai-Dooj greeting on 12 November 2026 , two days after Diwali.
The message describes Bhai-Dooj as a symbol of affection, trust, and protection between brothers and sisters.
Chief Minister Bhajanlal Sharma (BJP, in office since December 2023) was tagged in the post.
The official hashtag #आपणो_अग्रणी_राजस्थान ('Our Pioneering Rajasthan') was used.
No new policy, scheme, or programme was announced alongside the greeting.
As the last ember of the Diwali season glows across Rajasthan, the Chief Minister's Office marked Bhai-Dooj on Thursday, 12 November 2026, with a warm festival greeting honouring the timeless bond between brothers and sisters — tagging Chief Minister Bhajanlal Sharma in the process.
The post, shared in Hindi, reads: 'Bhai-Dooj ka parv bhai-bahan ke sneh, vishwas aur suraksha ke sankalp ka pratik hai' — 'The festival of Bhai-Dooj is a symbol of the pledge of affection, trust, and protection between brothers and sisters.' The official hashtag #आपणो_अग्रणी_राजस्थान ('Our Pioneering Rajasthan') accompanied the message.
What Bhai-Dooj marks
Bhai-Dooj falls two days after Diwali, rounding out a festive arc that stretches from Dhanteras through to this day of sibling celebration. Sisters apply a tilak on their brothers' foreheads and pray for their long life; brothers renew a vow of protection in return. The ritual holds deep cultural roots across North India, and Rajasthan's vast joint-family traditions make it a particularly resonant occasion in the state.
Bhajanlal Sharma and the CMO's festive voice
Chief Minister Bhajanlal Sharma, who has led Rajasthan's BJP government since December 2023, is frequently tagged in the CMO's cultural outreach posts. State government accounts across India routinely mark major festivals — Diwali, Holi, Eid, Bhai-Dooj — with brief but publicly visible greetings, a practice that keeps the administration's social-media presence warm and accessible between policy announcements. No new scheme or programme was announced alongside this greeting.
Point of View
Reinforcing the ruling party's connection with tradition-minded voters. For the Rajasthan BJP under Bhajanlal Sharma — a government less than three years old — consistent engagement on Hindu festival occasions signals cultural alignment with its core constituency. While this particular post carries no policy weight, the steady drumbeat of such messaging contributes to a broader digital-presence strategy that state governments across India have formalised since 2014.
NationPress
12 Nov 2026
Frequently Asked Questions
What is Bhai-Dooj and when is it celebrated?
Bhai-Dooj is a Hindu festival celebrated two days after Diwali, honouring the bond between brothers and sisters. Sisters pray for their brothers' long life and apply a tilak, while brothers pledge protection.
Who is Bhajanlal Sharma?
Bhajanlal Sharma is the Chief Minister of Rajasthan, representing the Bharatiya Janata Party. He has held the post since December 2023.
What did the Rajasthan CMO post for Bhai-Dooj 2026?
The Rajasthan CMO shared a Hindi greeting on 12 November 2026 describing Bhai-Dooj as a symbol of affection, trust, and protection between brothers and sisters, tagging CM Bhajanlal Sharma.
What does #आपणो_अग्रणी_राजस्थान mean?
The hashtag translates to 'Our Pioneering Rajasthan' and is used by the Rajasthan government on official social-media posts as a branding identifier.
Did the Rajasthan government announce any new scheme on Bhai-Dooj 2026?
No. The post was a purely ceremonial festival greeting with no accompanying policy announcement or scheme launch.
