Tiruchy, Dec 20 (NationPress) The Tiruchy tourism department is gearing up to highlight hidden gems throughout the district by joining forces with local influencers and launching social media initiatives. This campaign is aimed at promoting lesser-known attractions like Puliyancholai, Pachamalai Hills, Birds Park, and Mangalam Falls.

The objective is to attract more visitors—especially young adventurers—and stimulate the local economy by creating job opportunities for communities near these sites.

According to District Tourism Officer S. M. Sribalamurugan, this initiative underscores the growing influence of digital platforms in shaping tourism trends.

He noted that collaborating with local influencers can enhance outreach and foster greater public awareness of these picturesque yet overlooked destinations.

The department aspires to transform these areas into appealing weekend retreats while prioritizing environmental sustainability and community involvement.

One significant aspect of the district's tourism strategy is the anticipated theme park at Mukkombu. The officer mentioned that the project is currently pending a no-objection certificate (NOC) from the Water Resources Department (WRD).

Once the necessary clearances are obtained and infrastructure development commences, focused promotional activities will be initiated to showcase enhanced amenities at the site.

The digital content will present newly constructed access roads, improved basic facilities, and upgraded safety protocols.

The department is convinced that sharing accurate information about these enhancements will entice more tourists and encourage responsible tourism practices.

However, local residents and travel enthusiasts emphasize that marketing efforts must coincide with infrastructure improvements. A resident pointed out that many tourist spots possess significant potential but suffer from poor visibility and a lack of adequate signage, facilities, and travel information.

Travel enthusiast N. Saravanan highlighted that regions such as Namakkal, Dindigul, Salem, and Tirupattur have already developed essential facilities, including improved road access, clear route maps, and designated viewpoints.

He advocated that Tiruchy should prioritize fundamental infrastructure before embarking on influencer-driven marketing campaigns.

He stated that without essential amenities—such as rest areas, parking, drinking water, and cleaner environments—tourists may be deterred from returning, notwithstanding effective online marketing strategies.

The Tourism Department asserts that its approach encompasses both infrastructure development and promotional efforts.

If executed effectively, officials believe this initiative could position Tiruchy as a regional hub for nature-centric and offbeat tourism, making the district a competitive option alongside neighboring locales.