How Do Tourists Engage with Kerala's Onam Festivities?

Synopsis
Key Takeaways
- Onam is a celebration of unity and peace.
- Tourists gain authentic experiences through community involvement.
- Kerala's Responsible Tourism model promotes sustainability.
- Cultural exchanges strengthen international bonds.
- Visitors return as ambassadors of Kerala's rich heritage.
Thiruvananthapuram, Sep 9 (IANS) For a group of international travelers, Kerala's renowned Onam festival was not merely a visual treat—it transformed into a profound experience.
Participating in a Cultural Exchange Programme orchestrated by the State Responsible Tourism (RT) Mission Society, these visitors engaged with local communities in villages, experiencing Onam in its most genuine form.
From vibrant flower carpets and traditional banquets to captivating folk performances and exhilarating boat races, guests from countries such as France, Germany, South Korea, Vietnam, and Uzbekistan were immersed in Kerala's harvest festival at its most lively.
For many, this marked their inaugural encounter with an Indian cultural celebration, and the warmth of communal involvement left a lasting impression.
State Tourism Minister P.A. Mohamed Riyas, who greeted the group in Thiruvananthapuram, referred to this initiative as a stride towards fostering cultural connections.
"Onam embodies unity and tranquility," he remarked, noting that the enthralled visitors, captivated by Kerala's landscapes and traditions, would return as "brand ambassadors" for Kerala Tourism in their respective nations.
The visitors shared tales of their adventures—the allure of the countryside, the serenity of the backwaters, and the feeling of belonging that local families offered during the Onam celebrations.
For them, Kerala was more than just a destination; it was a narrative of people, heritage, and community.
Enhancing the cultural atmosphere of the day, winners of Kerala Tourism's international online painting competition also participated in the interaction, demonstrating how art and tourism can merge to form global platforms for cultural exchange.
Tourism Director Sikha Surendran highlighted that alongside enjoying the festivities, the guests also gained insights into Kerala's esteemed Responsible Tourism model and various sustainable initiatives.
RT Mission CEO Rupeshkumar stressed that such programs reinforce Kerala's status as a leader in community-focused tourism.
As the visitors geared up to witness the grand Onam pageantry—the culmination of the week-long Onam celebrations—one thing was evident: Kerala's harvest festival had once again transcended borders, transforming into a shared memory across continents.