Is Uber's 'Advance Tip' Feature Unethical?

Synopsis
Uber's controversial 'Advance Tip' feature has led to widespread criticism, prompting government intervention. Users feel pressured to tip before receiving service, raising ethical concerns about the practice. This article explores the backlash and implications of the feature, along with responses from authorities and users alike.
Key Takeaways
- Uber's 'Advance Tip' feature has ignited significant backlash.
- Many users feel pressured to tip before receiving rides.
- Government authorities have stepped in to investigate.
- Critics argue this practice undermines fair tipping culture.
- Uber's previous issues with the CCPA highlight ongoing consumer concerns.
New Delhi, May 22 (NationPress) Uber's latest feature, 'Advance Tip', has ignited a significant uproar across social media platforms. Users are accusing the ride-hailing giant of coercing them into paying extra fees to expedite ride acceptance. The Central Consumer Protection Authority (CCPA) has now issued an official notice to Uber regarding this matter.
Union Consumer Affairs Minister Pralhad Joshi condemned the initiative, labeling it as "unethical and exploitative". He took to social media to assert that such features fall into the realm of unfair trade practices and has called for a thorough investigation.
With this feature, the Uber application prompts users to include a tip of Rs 50, Rs 75, or Rs 100 during the ride booking process. The app suggests that adding a tip may enhance the likelihood of a driver accepting the trip.
It is clearly stated that the tip amount is fixed once added and guarantees that the entire amount goes directly to the driver. However, many users have expressed their dissatisfaction. Comparisons have been made to giving a waiter a tip before receiving service.
One user noted that drivers are now declining rides at the standard fare, compelling customers to tip more than Rs 100 just to secure a pickup. Another user sarcastically remarked that Uber expects customers to pay extra merely to receive a response to their ride requests.
Many users emphasized that a tip should be a reward for good service received, not a pre-payment to ensure service. A user recently shared their surprise at finding drivers demanding a tip even before arrival.
Another individual referred to the feature as a "bad practice", likening it to being obligated to pay a waiter simply to be served in a restaurant. Some users even described the situation as a form of bribery, arguing that Uber is essentially asking users to "bribe" drivers for timely pickups.
This isn’t Uber's first encounter with the consumer protection authority. Earlier, in January, the CCPA issued notices to both Uber and Ola over complaints about differing fare charges based on whether customers were using Android or iPhone devices.