Gorakhpur, Oct 12 (NationPress) The effects and reach of the Central Government's Swadeshi campaign are becoming increasingly apparent, as reflected in the shopping choices of the public ahead of Diwali.

Prime Minister Narendra Modi's appeal for ‘Atmanirbhar Bharat’ and ‘Vocal for Local’ has illuminated the lives of the local potter community.

In Kumhar Gali, also known as Potters' Street, in Gorakhpur, Uttar Pradesh, there is a remarkable surge in demand for clay lamps, pots, and idols of Lakshmi, Ganesha, and Kubera.

Local entrepreneurs are experiencing a significant increase in consumer interest, as people choose swadeshi and homegrown products over foreign imports.

Gorakhpur's Potters' Street is now filled with light and optimism, embodying the essence of a self-sufficient India.

Once dominated by Chinese products, the market now favors indigenous clay lamps and utensils, with foreign decorative items nearly vanishing.

Seema Prajapati, a business owner from the potter community, shared with IANS, "Consumers are now steering clear of Chinese goods. Our clay lamps and idols are selling exceptionally well, which has positively impacted our business and financial situation."

Soninath Prajapati, who has dedicated nearly 30 years to this craft, remarked, "There was a time when we faced a halt in work, but now we are filled with renewed vigor. The government is supporting the potter community. This Diwali, the demand for clay lamps is so immense that we are struggling to keep up."

Gudiya Prajapati expressed similar sentiments, stating, "Previously, discussions within the family revolved around the lack of work and the possibility of closing the business to pursue other ventures. With government assistance, our work has become much more manageable."

"Initially, we contemplated shutting down operations, but now the demand is so high that the potters’ wheel is turning continuously," he added.