Did 360 million Airtel customers just get a free AI tool worth Rs 17,000?
Click to start listening
Synopsis
In a groundbreaking move, Bharti Airtel teams up with Perplexity to offer its vast customer base a complimentary AI tool. With a subscription valued at Rs 17,000, this partnership aims to empower users with advanced search capabilities and real-time knowledge, making information access easier than ever.
Key Takeaways
- Bharti Airtel collaborates with Perplexity for AI access.
- 360 million customers receive a free subscription valued at Rs 17,000.
- Perplexity Pro enhances search capabilities and AI model access.
- Available for Mobile, Wi-Fi, and DTH Airtel users.
- Users can access the offer via the Airtel Thanks App.
New Delhi, July 17 (NationPress) Bharti Airtel announced a significant collaboration with the AI-driven search and answer platform, Perplexity, to provide a complimentary 12-month subscription to Perplexity Pro, valued at Rs 17,000, to its entire customer base of 360 million users.
Perplexity specializes in delivering real-time, precise, and thoroughly researched answers in a conversational format.
While Perplexity offers a free version with robust search capabilities, the Pro edition caters to professionals and frequent users with enhanced features.
Perplexity Pro grants users more daily Pro searches, access to advanced AI models (including GPT 4.1 and Claude), model selection, in-depth research, image generation, file uploads, and analysis, alongside Perplexity Labs—a unique tool designed to bring ideas to fruition. The global pricing for Perplexity Pro stands at Rs 17,000 yearly.
“This Pro subscription, valued at Rs 17,000, is now available at no cost for all Airtel customers (Mobile, Wi-Fi, and DTH) for one year. This marks Perplexity’s inaugural partnership with an Indian telecommunications provider. Airtel users can access this offer through the Airtel Thanks App,” the company stated.
Gopal Vittal, Vice Chairman & Managing Director of Bharti Airtel, expressed, “We are excited to unveil this transformative partnership with Perplexity, bringing their advanced AI features exclusively to Airtel customers.”
“This collaboration will provide millions of users with a powerful and real-time knowledge tool at no additional charge. This pioneering Gen-AI partnership in India aims to assist our customers in confidently navigating emerging digital trends,” he added.
The productivity boost and reduction in stress users experience can only be appreciated after utilizing this tool.
“This partnership is an exciting opportunity to make accurate, reliable, and professional-grade AI available to a wider audience in India—whether for students, professionals, or household managers. With Perplexity Pro, users have a smarter, simpler way to gather information, learn, and enhance productivity,” remarked Aravind Srinivas, Cofounder and CEO of Perplexity.
Point of View
This partnership between Bharti Airtel and Perplexity signifies a monumental step in democratizing AI technology in India. It not only enhances user experience but also positions Airtel as a frontrunner in leveraging cutting-edge innovations to empower its vast customer base.
NationPress
17/07/2025
Frequently Asked Questions
What is the value of the Perplexity Pro subscription?
The Perplexity Pro subscription is valued at Rs 17,000 for a year.
Who is eligible for the free subscription?
All Bharti Airtel customers, including Mobile, Wi-Fi, and DTH users, are eligible for the free subscription.
How can Airtel users access this offer?
Airtel users can access the offer by logging into the Airtel Thanks App.
What features does Perplexity Pro offer?
Perplexity Pro includes advanced search capabilities, access to AI models, deep research tools, and more.
Is this the first partnership of its kind in India?
Yes, this marks the first partnership between Perplexity and an Indian telecom company.
