Did 5G Smartphone Shipments Dominate India's Market in April-June?
Click to start listening
Synopsis
In an impressive turn of events, 5G smartphone shipments captured a remarkable 87% of India's overall market in the April-June quarter. This report underscores a significant yearly growth and reflects the rising demand for affordable devices. As the smartphone market evolves, this trend highlights key consumer preferences and market dynamics.
Key Takeaways
- 5G smartphone shipments reached 87% of the market in Q2 2025.
- Year-on-year growth in affordable 5G smartphones was over 600%.
- Apple's market share rose by 54% in the premium segment.
- Vivo leads the market with 19% share.
- New launches expected to enhance consumer interest.
New Delhi, Aug 6 (NationPress) Shipments of 5G smartphones represented an impressive 87 percent of the total smartphone market in India during the April-June quarter, which signifies a 20 percent increase compared to the previous year, according to a report released on Wednesday.
Remarkably, 5G smartphones priced between Rs 8,000 and Rs 10,000 experienced a staggering over 600 percent year-on-year growth, indicating a robust demand for affordable 5G access, as noted in the report by CyberMedia Research (CMR) India.
India's smartphone landscape expanded by 8 percent year-on-year (YoY) in Q2 2025, driven by the rising acceptance of budget-friendly 5G smartphones, effective distribution strategies, and a series of strategic launches across various price segments.
According to Menka Kumari, senior analyst at CMR's Industry Intelligence Group (IIG), the Rs 10,000-Rs 13,000 segment for 5G smartphones saw a remarkable 138 percent YoY growth in Q2 2025, largely fueled by the demand for value-driven devices among first-time upgraders.
Apple recorded substantial double-digit growth in India, seizing a 7 percent market share, primarily due to the strong demand for premium models. The iPhone 16 series, especially the iPhone 16e, played a crucial role in this growth. In the premium segment (above Rs 50,000), Apple’s market share surged by 54 percent year-on-year.
Vivo led the market with a 19 percent share, while Samsung followed closely with a 16 percent share overall in Q2 2025.
Looking ahead to the full year 2025, CMR predicts that the Indian smartphone market will achieve modest growth, with shipments increasing in single digits.
Pankaj Jadli, an analyst at CMR's Industry Intelligence Group, stated that the second half of the year will be crucial, propelled by new smartphone launches aligned with the festive season. Anticipated flagship smartphone launches are expected to boost consumer interest and expedite upgrade cycles.
While there is an increasing awareness of AI-driven features, these remain a minor consideration in purchasing decisions, with consumers focusing more on essential smartphone characteristics like battery life, camera quality, and overall performance,” Jadli added.
Point of View
The significant growth in 5G smartphone shipments reflects the changing dynamics of consumer preferences in India. As the market continues to evolve, it is crucial for brands to adapt and innovate, ensuring they meet the demands of a tech-savvy population eager for affordable and high-quality devices. This trend is not just a flash in the pan but a clear indication of the future of mobile technology in India.
NationPress
30/08/2025
Frequently Asked Questions
What percentage of the smartphone market in India is made up of 5G smartphones?
5G smartphones accounted for 87% of the overall smartphone market in India during the April-June quarter.
What was the year-on-year growth for 5G smartphones priced between Rs 8,000 and Rs 10,000?
This segment recorded over 600% year-on-year growth, highlighting the rising demand for affordable 5G access.
Which brand captured the largest market share in the Indian smartphone market?
Vivo captured the top spot with a 19% market share, followed by Samsung with 16% in Q2 2025.
What is expected for the Indian smartphone market in the second half of 2025?
Moderate growth is anticipated, with new smartphone launches expected to drive consumer interest during the festive season.
How important are AI-led features in smartphone purchasing decisions?
While there is growing awareness of AI features, consumers continue to prioritize core attributes such as battery life and camera quality.
