Are Nearly 50% of Indians Planning for Healthy Ageing? 71% Using Tech to Stay Active Longer!

Synopsis
Key Takeaways
- Approximately 50% of Indians are focusing on healthy ageing.
- 71% of the Indian population uses technology to remain active.
- India is a leader in adopting longevity interventions.
- AI-powered health tools have a 25% adoption rate in India.
- The country shows low privacy concerns, increasing receptivity to digital health.
New Delhi, Sep 9 (NationPress) Almost 50% of Indians are actively considering strategies for healthy ageing, while a remarkable 71% are leveraging technology to enhance their activity levels, as highlighted in a new report released on Tuesday.
The analysis by Boston Consulting Group reveals that despite the global trend of an ageing population, merely 12% of individuals worldwide are adjusting their lifestyles to promote healthy ageing.
India stands out as the leader among all surveyed nations in prioritizing longevity, with nearly half the population taking proactive measures.
According to the report, India excels in adopting longevity interventions, particularly those involving natural remedies, wearable health trackers, and AI-driven solutions, based on a survey of 9,350 respondents across 19 countries.
“While the field of longevity research is progressing swiftly, our findings indicate that only 12% of people globally are deliberately planning for longer, healthier lifespans. Conversely, in India, we observe a distinctive opportunity—consumers here are among the quickest to embrace digital health solutions, with nearly 70% utilizing wearables, apps, and tech-focused tools, and one in four already interacting with AI-powered health agents,” stated Parul Bajaj, Managing Director & Partner, India Lead – Marketing, Sales & Pricing Practice (MSP), BCG.
“This digital-first mentality positions India as a pioneer in redefining healthy ageing, despite existing challenges in ensuring these solutions are accessible across different income levels. The Longevity Paradox serves as a reminder that longevity is not solely about extending life but about living those years with purpose, vitality, and independence—India’s technological adoption could transform it into a global testing ground for innovative healthy ageing solutions,” Bajaj added.
The report highlights that India is at the forefront in the adoption of AI-powered health tools, achieving a 25% adoption rate.
Additionally, the country ranks among the top three for the highest usage of wearables and trackers, with a rate of 32%.
In comparison to the global average of 55%, an impressive 71% of Indian respondents reported utilizing at least one tech intervention.
Approximately 25% of respondents in India mistakenly identified some unhealthier options as healthy or very healthy, which is 5-7% higher than the global average.
Indian consumers exhibit less concern over privacy issues, making them more receptive to digital health engagement. Nonetheless, affordability and accessibility remain significant challenges for lower-income demographics.