How Did Kanpur Warriors Become the New Franchise for Uttar Pradesh Kabaddi League?

Synopsis
Key Takeaways
- Kanpur Warriors join Uttar Pradesh Kabaddi League.
- Owned by BA Sports Club LLP and led by Bhumika Vora.
- UPKL aims to promote grassroots kabaddi.
- First season achieved over 30 million viewers.
- Focus on transforming local culture through sports.
Kanpur, Aug 6 (NationPress) The Kanpur Warriors have officially joined the Uttar Pradesh Kabaddi League (UPKL) as a new franchise, just in time for the upcoming second season.
Owned and operated by SJ Uplift Kabaddi, UPKL is expanding its reach into areas rich in kabaddi tradition across the state. Given Kanpur's rich kabaddi history, robust youth circuits, and increasing interest in competitive sports, the addition of Kanpur Warriors signifies a pivotal moment in the league's goal to enhance inclusivity and discover local talent.
The team is under the ownership of BA Sports Club LLP and spearheaded by entrepreneur Bhumika Vora, marking a significant initiative to elevate kabaddi within the cultural framework of one of Uttar Pradesh's most fervent cities.
Commenting on this development, Sambhav Jain, director and founder of SJ Uplift Kabaddi, stated, “UPKL was always intended to be a launchpad for grassroots athletes, evolving kabaddi from a street sport into a structured professional ecosystem. Following the remarkable success of Season 1, the inclusion of cities like Kanpur is not merely expansion; it signifies our evolution. Kanpur’s participation reinforces our vision to create a multi-tier pathway for athletes: from local leagues to UPKL, and ultimately to national and international platforms.”
Kanpur’s inclusion as a vital part of UPKL’s growth strategy represents a bold move to transform traditional kabaddi strongholds into centers of high performance driven by ambition and pride.
Bhumika Vora, owner of Kanpur Warriors, remarked, “Kanpur is a vibrant city rich in heritage and untapped talent. With Kanpur Warriors, we now possess a platform to showcase, nurture, and develop this talent. Through UPKL, we strive to dismantle stereotypes, support our youth, and position kabaddi at the forefront of Kanpur's sports culture. The name ‘Warriors’ symbolizes not only athletic resilience but also the spirit of our community. We are committed to establishing a platform where kabaddi is seen as a primary sport, not just an option.”
The inaugural season of UPKL captivated over 30 million viewers on television, according to BARC India, and garnered over 300 million digital impressions, largely fueled by audiences from Tier 2 and Tier 3 cities.