Could Salman Khan Drive the Indian Supercross Racing League into New Heights?

Mumbai, July 16 (NationPress) The Indian Supercross Racing League (ISRL) has embarked on an exciting journey with the launch of its second season, featuring Bollywood icon Salman Khan as both the brand ambassador and an investor.

Salman Khan's involvement brought a surge of enthusiasm during the announcement of ISRL's ambitious initiatives, including the establishment of a groundbreaking grassroots motorsport hub near Pune and the launch of immersive Fan Parks aimed at enhancing audience engagement. Additionally, the league has confirmed registrations for 155 international athletes.

“My passion for motorcycles and off-roading has been a lifelong journey,” stated Salman Khan. “When I learned about ISRL's vision — uniting world-class talent, nurturing local athletes, and crafting a comprehensive ecosystem around this sport — I realized I wanted to be involved, not just as a public figure, but as an advocate. This league embodies the spirit of pushing limits, which resonates with me profoundly.”

The actor also introduced the ‘ISRL Proving Grounds’, a sprawling 7-acre facility located near Pune, intended as a year-round testing and training venue. Designed to foster the next generation of Indian riders, it will include specially designed tracks for amateurs, children, ATVs, electric bikes, and trail riding. Khan underscored its importance in youth development and the promotion of safe riding practices.

ISRL Managing Director Veer Patel described Salman Khan's transition from ambassador to investor as a revolutionary shift. “His new role as a stakeholder adds immense credibility, mainstream trust, and cultural significance to the league,” Patel remarked. “This sends a strong signal that Supercross is poised to spearhead India’s forthcoming sports and youth engagement revolution.”

Positioning itself as India's sole dedicated platform for experiential growth in the automotive industry, ISRL is creating a bridge between motorsports, lifestyle, and consumer engagement. With limited live-action opportunities available for OEMs and component manufacturers in India, ISRL provides a unique, scalable ecosystem that blends sport, entertainment, and innovation.

Following its five-year strategic plan, the league aims to expand into additional cities, draw in more global talent, enhance franchise valuations, and strengthen brand partnerships. Season 2 promises not only exhilarating racing but also family-oriented fan parks, interactive events, and direct consumer interactions — making it a celebration of speed, style, and community rather than just a sport.