Will Audi India Raise Prices by Up to 2% Due to Exchange Rate Hike?
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Synopsis
In response to increasing exchange rates and input costs, Audi India has announced a price increase of up to 2% across its model range. This move aims to sustain growth while minimizing customer impact. With impressive sales figures and a robust pre-owned vehicle program, Audi's commitment to quality continues to shine through.
Key Takeaways
- Audi India to raise prices by up to 2% due to economic factors.
- New prices effective from May 15.
- Sales increased by 17% in Q1 2025.
- ‘Audi Approved: plus’ program showed a 23% growth.
- Plans for expanding dealer network to meet demand.
Mumbai, May 2 (NationPress) The renowned German luxury automobile manufacturer Audi India announced on Friday an impending price increase of up to 2 percent across its entire model lineup, attributing this decision to fluctuations in the exchange rate and rising input costs.
The ex-showroom prices of various models will see an uptick of up to 2 percent starting from May 15, as stated by the company.
Balbir Singh Dhillon, Head of Audi India, remarked, “We are making a necessary price adjustment of up to 2 percent as a result of the increased exchange rate and input costs.”
He further added, “This adjustment is crucial for both Audi India and our dealer network to ensure sustainable growth. We strive to minimize the impact of this price increase on our valued customers.”
In the first quarter of 2025, Audi India reported sales of 1,223 units, reflecting a 17 percent increase compared to the same timeframe last year. This growth was largely driven by Audi's varied product offerings and enhanced supply chain efficiency. Notable models contributing to sales included the Audi Q7 and Q8.
The company’s certified pre-owned vehicle initiative, ‘Audi Approved: plus’, also experienced substantial growth, recording a 23 percent increase relative to Q1 2024.
Dhillon commented that this growth “highlights the trust our customers place in the Audi brand and the robustness of our product range.”
In 2024, the luxury automaker sold 5,816 units in India, achieving the significant milestone of 100,000 units sold in the country.
Additionally, ‘Audi Approved: plus’ saw a remarkable 32 percent growth in 2024 compared to the previous year.
With improved supply availability in the latter half of 2024, sales volumes surged by 36 percent in the fourth quarter when compared to the preceding quarter.
Currently, Audi operates 26 facilities in key locations throughout India and intends to expand this network to address the growing demand for pre-owned luxury vehicles.
Point of View
The price adjustment by Audi India is a necessary response to external economic pressures. It reflects both the challenges faced by luxury car manufacturers and their commitment to maintaining quality and customer satisfaction. Audi's growth in the Indian market demonstrates their resilience and ability to adapt to changing conditions while upholding brand value.
NationPress
02/05/2025
Frequently Asked Questions
Why is Audi India raising prices?
Audi India is raising prices due to an increase in the exchange rate and rising input costs, affecting all models.
When will the new prices take effect?
The new prices will take effect from May 15.
How much will the prices increase?
Prices will increase by up to 2 percent across Audi's model range.
What has driven Audi India's recent sales growth?
The sales growth can be attributed to Audi's diverse product portfolio and improved supply chain stability.
What is 'Audi Approved: plus'?
'Audi Approved: plus' is Audi's certified pre-owned vehicle program, which has also shown significant growth recently.
