Cooperatives Pivotal for Achieving Viksit Bharat 2047, Says Delhi Minister
Synopsis
Delhi's Minister for Cooperatives, Ravinder Indraj Singh, underscores the importance of grassroots initiatives for artisans in achieving Viksit Bharat 2047, emphasizing effective marketing and branding to enhance the global identity of Indian products.
Key Takeaways
Government is focusing on grassroots initiatives for artisans.
Emphasis on effective marketing and branding of Indian products.
Cooperatives play a critical role in achieving Viksit Bharat 2047.
Geographical Indication registration enhances product recognition.
Revival of traditional arts is essential for preserving cultural heritage.
New Delhi, April 13 (NationPress) Delhi’s Minister for Cooperatives, Ravinder Indraj Singh, asserted on Monday that to realize the vision of Viksit Bharat 2047, the government is implementing substantial and effective initiatives aimed at supporting local artisans.
During the “State Credit Seminar for Delhi”, organized by the National Bank for Agriculture and Rural Development (NABARD), he emphasized that India is endowed with premium raw materials and products that hold a competitive edge in the global market.
Singh urged NABARD to perform a thorough evaluation of the cooperative sector throughout Delhi to enhance policy effectiveness and ensure that benefits trickle down to the grassroots level.
He highlighted the government's ongoing dedication to ensuring these products receive their rightful acknowledgment through strategic marketing, branding, and access to suitable platforms.
The seminar attracted numerous senior officials, experts, and significant stakeholders from various sectors.
At the event, the State Focus Paper for 2026–27 was unveiled, approval letters for products chosen for Geographical Indication (GI) registration were handed out, and a digital catalog featuring artisans’ products was launched.
Several initiatives focusing on financial literacy and skill enhancement were also presented, according to a statement.
Ravinder Indraj Singh reiterated that India boasts high-quality raw materials and products that are globally competitive. He underlined that the government is committed to ensuring these products gain the recognition they deserve through efficient marketing, branding, and appropriate platform access.
As an example, he pointed out that fabrics readily available in India are marketed internationally as “linen” at significantly higher prices, underscoring the importance of branding and presentation in boosting the global value and identity of Indian goods.
Singh noted that the government is proactively working to provide indigenous products with the right platforms, enhanced promotion, and robust branding so that they can carve out a unique identity in international markets.
Numerous initiatives are being launched to guarantee proper valuation and effective marketing, empowering artisans and producers to receive the recognition and market opportunities they deserve, he stated.
The Minister emphasized that India's traditional economy has historically thrived on cooperation and exchange, and the nation’s cultural heritage is extraordinarily rich. He expressed worry about the gradual fading of many traditional art forms and emphasized the necessity for their revival, as per a statement.
While he acknowledged the importance of innovation, he noted that it is equally vital to bolster traditional systems, practices, and cultural values to safeguard the nation’s heritage while progressing towards development.
He concluded that India is not lacking in capability, resources, or hardworking individuals; what is essential is the right direction and a constructive mindset.
Point of View
It is imperative to acknowledge the government's commitment to elevating the cooperative sector and supporting artisans. The emphasis on sustainable development through traditional craftsmanship and modern marketing strategies showcases a balanced approach to progress.
NationPress
2 May 2026
Frequently Asked Questions
What is Viksit Bharat 2047?
Viksit Bharat 2047 is an ambitious initiative aimed at transforming India into a developed nation by the year 2047, focusing on sustainable development and economic growth.
What role do cooperatives play in this vision?
Cooperatives are essential for promoting local artisans and enhancing market access, which helps in achieving the goals of Viksit Bharat 2047.
How does the government plan to support artisans?
The government is implementing initiatives that focus on effective marketing, branding, and providing access to appropriate platforms for artisans' products.
What is Geographical Indication (GI) registration?
GI registration provides legal protection to products that originate from a specific geographical location, enhancing their market value and recognition.
Why is branding important for Indian products?
Branding enhances the visibility and value of Indian products in international markets, enabling them to compete effectively.
