Will Decathlon Triple Local Sourcing in India and Create 3 Lakh Jobs by 2030?
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Synopsis
Decathlon's ambitious plan to triple local sourcing in India by 2030 aims to generate over 3 lakh jobs and boost the economy. This move aligns with the 'Make in India' initiative, emphasizing the company's commitment to local manufacturing while enhancing its product range. Discover how this strategy could reshape the sports retail landscape in India.
Key Takeaways
- Decathlon plans to triple local sourcing in India by 2030.
- Goal to create over 3 lakh jobs in the country.
- Current local sourcing stands at 70 percent.
- Focus on high-potential categories like footwear and fitness equipment.
- Part of the 'Make in India' initiative.
New Delhi, July 30 (NationPress) The global sports retailer Decathlon has revealed plans to enhance its local sourcing in India to $3 billion by 2030, aligning with the 'Make in India' initiative. The company aims to generate over 3 lakh direct and indirect employment opportunities within its manufacturing ecosystem by 2030.
On the occasion of its 25th anniversary in India, Decathlon’s decision underscores its commitment to Indian manufacturing, as stated in a company release. Currently, India accounts for 8 percent of Decathlon's global product supply.
The company intends to elevate this to 15 percent, focusing on high-potential sectors such as footwear, fitness equipment, and cutting-edge sports textiles.
Decathlon sources over 70 percent of the merchandise in its 132 Indian stores from local suppliers, with a goal to increase this to 90 percent by 2030. Their manufacturing network comprises 113 facilities, 83 suppliers, 7 production offices, and a design center.
“Our commitment to quality and agility in local production has enabled us to enhance retail offerings and provide a broader Made in India selection. We emphasize excellence as we transition into omni-channel retail and strive to make sports more accessible to the Indian population,” stated Decathlon India CEO Sankar Chatterjee.
India’s industrial capabilities are transforming Decathlon's global supply chain, particularly in culturally significant sports like Yoga and Cricket, which are now entirely conceived and produced in India for various markets.
“India has evolved into a vital component of our global production,” commented Frederic Merlevede, the global production chief. Decathlon aims to fuse production and retail in over 90 Indian cities by 2030, the statement revealed.
The Union Cabinet recently approved the ‘Khelo Bharat Niti 2025’ initiative to enhance the domestic production of sports goods. Currently, India exports 60 percent of its sporting goods. Despite the global sports industry generating about $600 billion annually, India’s share remains limited, and even modest advancements in this area could unlock significant economic and social benefits.
Point of View
It is evident that Decathlon's commitment to local sourcing and job creation can significantly benefit India's economy. This strategy not only aligns with national priorities but also showcases the potential for growth in the sports retail sector. The focus on sustainable manufacturing and local employment opportunities reflects a broader trend towards self-reliance in the industry. Such initiatives are crucial for fostering economic resilience and enhancing India’s position in the global sports market.
NationPress
31/07/2025
Frequently Asked Questions
What is Decathlon's local sourcing target for India?
Decathlon aims to triple its local sourcing in India to $3 billion by 2030.
How many jobs does Decathlon plan to create in India?
Decathlon plans to create over 3 lakh direct and indirect jobs across its production ecosystem by 2030.
What percentage of products does Decathlon currently source from India?
Currently, India supplies 8 percent of Decathlon's global products.
What are some high-potential categories for local sourcing?
The company is focusing on categories like footwear, fitness equipment, and advanced sports textiles.
What initiative has the Union Cabinet approved to boost sports manufacturing?
The Union Cabinet has approved the 'Khelo Bharat Niti 2025' to enhance domestic manufacturing of sports goods.
