How is 'Make in India' Transforming Varanasi with a New Employment App?

Synopsis
Key Takeaways
- Job Creation: 400 individuals employed in Varanasi.
- Future Expansion: Plans to extend services to Gujarat, Mumbai, and Delhi.
- Local Empowerment: Initiative supports youth and women job seekers.
- Variety of Opportunities: Salaries offered range from Rs 15,000 to Rs 1,00,000.
- Government Support: Aligns with the 'Make in India' and 'Vocal for Local' campaigns.
Varanasi, Sep 30 (NationPress) Motivated by Prime Minister Narendra Modi's 'Make in India' and 'Vocal for Local' initiatives, Gaurav Kumar Srivastava, a resident of Varanasi, has introduced an employment-focused App via his enterprise, Uday Bharat. This project is already creating job opportunities for 400 individuals in the local area.
The company recently held a job fair in the city, attracting a substantial number of young job seekers and women. This initiative offers salaries ranging from Rs 15,000 to Rs 1,00,000. The App aims to provide diverse delivery services to homes, offices, and other locations in Varanasi.
Gaurav Kumar Srivastava, the co-founder of Uday Bharat, shared that he previously worked with a foreign (Turkish) firm where he employed around 300 people. However, the company abruptly laid off all its workers. After facing this setback, Gaurav resolved to establish his own business and generate employment for local citizens.
"As a Varanasi resident, I chose to launch this initiative here. After successfully employing 400 individuals in Varanasi, I intend to expand the App to Gujarat, Mumbai, and Delhi," Gaurav told IANS.
Job recipients through the App expressed their appreciation and shared their experiences with IANS.
Krishna Kumar Maurya, a newly hired software developer, remarked, "I found this job through the App. It’s a fantastic initiative under the 'Make in India' campaign. I’m relieved that I don’t need to relocate from Varanasi for work. Everything here is well-structured."
Khushboo, another beneficiary, mentioned, "I got a job opportunity through this App. I filled out a form, was called for an interview, and got selected. It’s a significant opportunity for those seeking local employment."
Recently, Prime Minister Narendra Modi reiterated the government’s commitment to domestic production during the inauguration of the Uttar Pradesh International Trade Show 2025 in Noida.
“The government is putting substantial effort into the 'Make in India' initiative. Our goal is to manufacture everything from ‘chip to ship’ within India,” he stated.
Launched on September 25, 2014, the 'Make in India' campaign seeks to attract investment, encourage innovation, develop world-class infrastructure, and position India as a global manufacturing hub. It is a flagship initiative under the broader 'Vocal for Local' mission.
Now in its 2.0 phase, the initiative concentrates on 27 key sectors. The Department for Promotion of Industry and Internal Trade (DPIIT) oversees action plans for 15 manufacturing sectors, while the Department of Commerce manages 12 service sectors. The initiative fosters both domestic and foreign investment through outreach by ministries, state governments, and Indian missions abroad.