Why Did London Embrace the Birthplace of DDLJ Before Its 30th Anniversary?

Synopsis
Key Takeaways
- UK Prime Minister visits YRF ahead of DDLJ's 30th anniversary.
- Cultural collaboration announced between the UK and YRF.
- Over 3,000 jobs expected from UK film productions.
- DDLJ's legacy continues to influence global cinema.
- Celebrations for DDLJ's 30th anniversary begin on October 20, 2025.
Mumbai, Oct 9 (NationPress) A significant cultural moment unfolded as the UK Prime Minister, Keir Starmer, visited the birthplace of India’s cinematic treasure, 'Dilwale Dulhania Le Jayenge', in anticipation of the film’s upcoming 30th anniversary.
He was guided through the YRF Studio by National Award-winning actress Rani Mukerji, who is married to YRF's head, Aditya Chopra.
During his visit, Prime Minister Starmer proclaimed a cultural partnership between his nation and YRF, as the studio revealed plans to film major projects in the United Kingdom starting early 2026, which is expected to generate over 3,000 jobs and enhance the local economy.
In a statement, Prime Minister Starmer remarked, “Bollywood is back in Britain, and it’s bringing jobs, investment, and opportunity, while presenting the UK as a premier destination for global filmmaking. This partnership is exactly what our trade agreement with India aims to achieve, fostering growth, enhancing cultural connections, and benefiting communities across the nation.”
Akshaye Widhani, CEO of Yash Raj Films, expressed, “The UK holds a unique place in our hearts, as several of our legendary films, including Dilwale Dulhania Le Jayenge (DDLJ), were filmed in this stunning and welcoming country. We were privileged to welcome Prime Minister Keir Starmer to YRF today to formalize this agreement and explore how India and the UK can collaborate on a global scale through landmark projects like this.”
The narrative of ‘DDLJ’ is deeply rooted in the UK, particularly in London, depicting the love story of second-generation Indian immigrants who navigate their romance in contrast to the norms of the 90s, ultimately uniting in their ancestral homeland, India. The Prime Minister's visit to Yash Raj Films symbolizes India's rising cultural significance on the world stage. The film stars Bollywood legends Shah Rukh Khan and Kajol.
This visit also signals the commencement of the 30th anniversary celebrations for ‘DDLJ’, set to kick off on October 20, 2025.