New Delhi, Sep 27 (NationPress) The Ministry of Tourism (MoT) has formed a groundbreaking partnership with the streaming powerhouse Netflix to effectively showcase and promote the vast wonders of Incredible India.

In a recent statement, Ms. V. Vidyavathi, Secretary of the Ministry of Tourism, remarked, “This collaboration with Netflix exemplifies our mutual dedication to highlighting the cultural richness and diversity of India.”

From the lush landscapes of the Nilgiri forests depicted in the Academy Award-winning The Elephant Whisperers, to the mysterious shores of the Andaman Islands in Kaala Paani featuring Mona Singh and Ashutosh Gowariker; from the vibrant fields of Punjab in Amar Singh Chamkila starring Diljit Dosanjh, to the bustling streets of Rajasthan in Mismatched, and the foggy hills of Kalimpong in Jaane Jaan with Kareena Kapoor Khan – these narratives beautifully portray the diverse allure of India to a global audience.

Under this collaboration, MoT and Netflix will work in tandem to explore how travel destinations can be seamlessly integrated into Netflix's original storylines, ensuring both creative synergy and tourism promotion.

Monika Shergill, Vice President of Content at Netflix India, stated, “Through this partnership with the Ministry of Tourism, we are not only reaffirming our commitment but also celebrating the very essence of India, its diversity, its people, and its voices. Together, we aspire to create more opportunities for local talent and communities to flourish, while sharing the magic of India with the world.”

Netflix has filmed in over 100 cities across 23 states, marking the most extensive filming footprint of any international streaming service.

This marks Netflix’s inaugural partnership with a tourism governing body in South Asia, following previous collaborations with tourism boards and governmental agencies in various countries including France, Indonesia, Korea, Thailand, Spain, Brazil, and Greece.

In reference to Netflix’s Amar Singh Chamkila, Diljit Dosanjh has received a nomination for the International Emmy Awards.

The actor is nominated for Best Actor in a Lead Role for his performance in the biopic 'Amar Singh Chamkila'. Directed and co-written by Imtiaz Ali, the film features Diljit Dosanjh in the lead role alongside Parineeti Chopra as his wife Amarjot.

Chamkila is known as the “Elvis of Punjab,” whose provocative music captured the essence of rural Punjab during the 1980s. The film intertwines performance sequences with the social realities that inspired Chamkila’s songs, addressing themes of caste, desire, and conservatism.

The narrative chronicles Chamkila’s journey from a Dalit laborer and aspiring musician in Punjab to a folk icon recognized for his bold lyrics, culminating in his unsolved assassination in 1988 while performing on stage with his wife.