National Broadcasting Day 2025: How All India Radio shaped modern India

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National Broadcasting Day 2025: How All India Radio shaped modern India

Synopsis

On 23 July 1927, a single Bombay radio station sparked what would become one of the world's largest public broadcasting networks. Nearly a century later, Akashvani reaches 92% of India's landmass — and its story, told through three generations of one family's service, reveals how radio didn't just broadcast India, it helped build the idea of it.

Key Takeaways

Radio broadcasting in India began on 23 July 1927 with the Indian Broadcasting Company's Bombay station.
The network became All India Radio on 8 June 1936 and adopted the name Akashvani in 1956 .
Vividh Bharati launched in 1957 ; Prasar Bharati granted institutional autonomy in 1997 .
At Independence, India had just 6 radio stations ; Akashvani now covers over 92% of the country's geographical area.
The broadcaster's motto — 'Bahujana Hitaya, Bahujana Sukhaya' — reflects its founding public-service mission to inform, educate, and unite.

All India Radio (Akashvani), India's public broadcaster, marks National Broadcasting Day on 23 July — the anniversary of the country's first radio transmission in 1927. From a single Bombay station nearly a century ago, Akashvani has grown into a civilisational institution that reaches over 92% of India's geographical area and continues to bind a nation of extraordinary diversity through a shared frequency.

Origins: From Indian Broadcasting Company to Akashvani

Radio broadcasting in India began on 23 July 1927, when the Indian Broadcasting Company inaugurated its Bombay station. Financial difficulties forced the government to step in by 1930, operating the service under the Indian State Broadcasting Service. On 8 June 1936, the network was rechristened All India Radio. Two decades later, in 1956, it formally adopted the evocative name Akashvani — meaning 'Voice from the Sky' — a phrase that captured both its reach and its aspiration.

The launch of Vividh Bharati in 1957 transformed popular entertainment broadcasting, and the establishment of Prasar Bharati in 1997 granted public broadcasting greater institutional autonomy. At Independence in 1947, India had just six radio stations. Today, Akashvani's signal blankets nearly the entire population.

The motto that became a mission

Akashvani has long been guided by the Buddhist ideal 'Bahujana Hitaya, Bahujana Sukhaya' — for the welfare and happiness of the many. More than a motto, it defined a mandate: to inform, educate, inspire, and unite. Before highways, satellites, and the internet connected the subcontinent, radio carried the voices of every region into every home, introducing Indians to one another's languages, music, folklore, festivals, and aspirations.

It gave classical musicians and folk artists national recognition. It guided farmers, educated families, and informed citizens through wars, elections, and national emergencies. Notably, it did all of this while respecting every regional identity — nurturing an Indian consciousness without flattening local cultures.

Three generations, one institution

The depth of Akashvani's reach is perhaps best illustrated through personal histories. One account, shared by a former All India Radio staffer who later joined the Indian Foreign Service, traces three generations of a family whose lives were woven into the broadcaster's fabric.

His late father, N. D. Raina, joined the Hindi Division of the External Services in 1956 as a scriptwriter, authoring nearly 68 radio plays, including programmes such as Hawa Mahal and numerous children's stories. His father-in-law, H. K. Ramakrishna, was among the pioneers of the Kannada News Unit at All India Radio, New Delhi, and later served from 1985 as the Kannada news broadcaster with Radio Moscow until his retirement in 1991. Another family member, Dr. H. K. Ranganath, held several senior positions within the organisation and contributed significantly to public broadcasting.

The author himself joined All India Radio in 1982 following his father's untimely death, working in the Hindi Division of the External Services until he entered the Indian Foreign Service in 1986. During those four years, he worked alongside legendary broadcaster Devki Nandan Pandey, producer Dr S. S. S. Thakur, and colleagues including Nirmala Joshi, Y. K. Sharma, Savitri Thakur, and Prem Joshi, and participated in Dr Thakur's radio adaptation of the Mahabharata. He also interviewed the celebrated poet Harivansh Rai Bachchan at his residence.

Why radio still matters

Despite the proliferation of television, digital platforms, and social media, Akashvani retains a loyal audience. Its advocates argue that radio offers a depth, intimacy, and credibility that newer media rarely match. For rural India in particular, it remains an indispensable source of agricultural guidance, civic information, and cultural connection.

As India observes National Broadcasting Day 2025, the occasion is a reminder that the story of All India Radio is, in many ways, the story of how a newly independent nation learnt to hear itself — and, in doing so, began to understand what it meant to belong to one another. The institution's next chapter will be shaped by how it navigates the digital transition while preserving the public-service ethos that has defined it for nearly a century.

Point of View

Not technological. The real question for National Broadcasting Day 2025 is whether Prasar Bharati has the editorial independence and funding model to remain relevant, or whether Akashvani risks becoming a nostalgic footnote in the age of podcasts and short-form video.
NationPress
23 Jul 2026

Frequently Asked Questions

Why is 23 July celebrated as National Broadcasting Day in India?
23 July is observed as National Broadcasting Day because on this date in 1927, the Indian Broadcasting Company inaugurated India's first radio station in Bombay, marking the birth of organised radio broadcasting in the country. The day honours the role All India Radio has played in informing, educating, and uniting the nation over nearly a century.
What is the history of All India Radio (Akashvani)?
All India Radio traces its origins to 23 July 1927, when the Indian Broadcasting Company launched its Bombay station. The government took over operations in 1930 under the Indian State Broadcasting Service, renamed it All India Radio on 8 June 1936, and formally adopted the name Akashvani in 1956. Prasar Bharati, the statutory body overseeing it, was established in 1997.
How much of India does All India Radio cover today?
All India Radio (Akashvani) currently reaches over 92% of India's geographical area and nearly the entire population. At the time of Independence in 1947, the country had only six radio stations.
What does 'Bahujana Hitaya, Bahujana Sukhaya' mean and why is it significant for AIR?
'Bahujana Hitaya, Bahujana Sukhaya' is a Buddhist phrase meaning 'for the welfare and happiness of the many.' It has served as All India Radio's guiding motto, reflecting its public-service mandate to inform, educate, inspire, and unite citizens across India's diverse regions and languages.
What is Vividh Bharati and when was it launched?
Vividh Bharati is a popular entertainment channel of All India Radio, launched in 1957. It transformed public broadcasting by bringing film music, drama, and light entertainment to a mass audience, significantly expanding radio's reach and cultural impact across India.
Nation Press
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