Ranveer Brar on 'Yess Chef': Honesty is the key to connecting with audiences
Synopsis
Ranveer Brar says the more he stays himself, the more love he gets — and he's not willing to give that up. Speaking at 'Yess Chef' promotions in Mumbai, the celebrity chef made the case that authenticity isn't just a virtue in showbiz, it's the only sustainable strategy.
Key Takeaways
Ranveer Brar spoke on the importance of honesty and authenticity during promotions of his streaming quiz show 'Yess Chef' in Andheri West, Mumbai .
He said audiences live real lives and performers should not pretend, adding: 'You can still be yourself.' Brar credited his authentic approach for the unconditional love and support he receives from fans.
He also advised viewers to shop from local vegetable markets for fresher produce, warning that quick-commerce apps have eroded traditional shopping habits. 'Yess Chef' has reportedly received a strong early audience response since its release.
Celebrity chef and actor Ranveer Brar has opened up about his philosophy of staying authentic in showbiz, saying that genuine connection with audiences is only possible when you remain true to yourself. The comments came during promotions of his new streaming quiz show 'Yess Chef', which has been drawing strong viewership response since its release.
Authenticity Over Performance
Speaking in the Andheri West area of Mumbai, Brar explained why he refuses to put on a performance for the camera. 'I believe that the person who is looking at me beyond the camera, is living his real life and not acting. His struggle is real, his happiness is real. So, why should I act if I want to bond with him? If the world beyond the camera is real, then why is the world beyond the camera fake? Who said that it has to be make-believe? You can still be yourself,' he said.
He further added, 'And the more I am myself, the more I get love. So, the thing that is giving you unconditional love and support, how can you leave it?' His remarks reflect a growing sentiment among content creators and entertainers who believe audiences today can easily detect inauthenticity.
The Philosophy Behind 'Yess Chef'
Brar's quiz show 'Yess Chef' appears to be an extension of this same philosophy — centred on real food culture and accessible knowledge rather than the hyper-produced entertainment formats that have dominated streaming. The show has reportedly received a positive audience response, suggesting that Brar's authentic approach is resonating beyond just his culinary persona.
This comes amid a broader industry conversation about the sustainability of 'curated' celebrity personas on social media versus the appeal of raw, unfiltered interaction with fans. Notably, several top creators and entertainers in India have pivoted towards more candid formats in recent years, and Brar's comments align with that trend.
On Food Safety and Local Markets
Separately, Brar also revisited his advice on food safety at home, emphasising the importance of sourcing fresh produce from local markets. 'I believe that first of all, do your own shopping from local markets. That is very important if we talk about freshness. All of us have stopped going to the vegetable market. The 10-minute apps have changed the culture of shopping from vegetable markets,' he said.
He argued that physically seeing fresh produce — as opposed to receiving a packaged portion — fundamentally changes one's relationship with food quality. 'When you see fresh vegetables on the whole cart, you understand the value of fresh food. Even if you get a small packet of cabbage, you don't enjoy it,' he added.
What This Means for the Show
With 'Yess Chef' generating buzz, Brar appears to be leveraging this promotional window to reinforce a consistent personal brand — one built around honesty, food culture, and relatability. Whether the show can sustain its early momentum will depend on how well it translates these values into long-form content. Further episodes are expected to roll out in the coming weeks.
Point of View
But Brar deploys it with more structural logic than most: he is arguing that the camera-audience relationship is asymmetrical by default, and only honesty corrects it. What's worth watching is whether 'Yess Chef' itself lives up to that promise, or whether it defaults to the glossy food-quiz format audiences have seen before. The local-market advice, while earnest, also doubles as savvy brand positioning for a chef who has built his following on grassroots food culture rather than fine-dining prestige.
NationPress
13 Oct 2026
Frequently Asked Questions
What is Ranveer Brar's new show 'Yess Chef' about?
'Yess Chef' is a streaming quiz show hosted by celebrity chef Ranveer Brar that has been drawing a positive audience response. The show is currently in its promotional phase, with Brar making appearances in Mumbai to discuss the project.
What did Ranveer Brar say about honesty in showbiz?
Brar said that because the audience watching him is living a real life with real struggles and real happiness, he sees no reason to put on an act. He believes staying authentic is what earns him unconditional love and support from fans.
What food safety advice did Ranveer Brar give?
Brar advised people to shop for fresh produce from local vegetable markets rather than relying on quick-commerce delivery apps. He argued that seeing whole, fresh vegetables on a cart gives a person a much better understanding of food quality than receiving a small packaged portion.
Why does Ranveer Brar believe authenticity works in entertainment?
He argues that audiences live unscripted, real lives and can sense when a performer is being fake. His view is that the emotional bond between a host or creator and the viewer is only genuine when the on-screen persona matches the real person.
Where did Ranveer Brar speak about honesty and 'Yess Chef'?
Brar spoke during promotional activities for 'Yess Chef' in the Andheri West area of Mumbai on 13 October 2026.
