How Did Sabarimala Temple's Gold Lockets Earn Over Rs 3 Crore in Just a Week?
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Synopsis
Discover how the Sabarimala temple's gold lockets featuring Lord Ayyappa became a sensation, generating over Rs 3 crore in sales within a week. Learn the details of this remarkable event and the temple's rich traditions.
Key Takeaways
- Sabarimala temple sales highlight cultural devotion.
- Gold lockets are sacred and blessed.
- Online purchases made easier through www.sabarimalaonline.org.
- Women aged 10-50 currently face entry restrictions.
- A 41-day penance is customary for pilgrims.
Sabarimala, May 15 (NationPress) The launch of gold lockets featuring the image of Lord Ayyappa witnessed an overwhelming response, with the Travancore Devasom Board (TDB) generating over Rs 3 crore within a mere week.
The gold lockets are consecrated at the sacred sanctum of the renowned temple perched atop a hill in the Pathanamthitta district.
The TDB, responsible for managing the temple's affairs, revealed that in just one week, 56 sovereigns of gold were utilized to create 184 gold lockets, available in three different types.
The two-gram gold locket attracted the highest number of buyers, with 155 people purchasing it. Following this, 22 individuals bought the four-gram version, while seven opted for the eight-gram variant.
Purchases can be made online via the website www.sabarimalaonline.org, or at the temple office.
The prices are set at Rs 19,300 for the two-gram locket, Rs 38,600 for the four-gram locket, and Rs 77,200 for the eight-gram locket.
Situated in the Western Ghats at an elevation of 3,000 feet, the Sabarimala temple requires a 4 km uphill trek from Pampa, located about 100 km from the capital of Kerala.
Currently, girls and women aged 10 to 50 are prohibited from entering this hilltop shrine.
Dedicated to Lord Ayyappa, the temple is only reachable on foot from the banks of the Pampa River.
Traditionally, pilgrims engage in a rigorous 41-day penance before visiting the sacred shrine, during which they refrain from wearing footwear, wear a black dhoti or top, and adhere to a strict vegetarian diet.
Every pilgrim carries an 'Irumudi' on their head, a prayer kit containing coconuts, which must be broken just before ascending the 18 sacred steps to the shrine.
Entry to the holy 18 steps at the 'Sannidhanam' is forbidden without it.
Over the years, some customs associated with this revered temple have evolved.
Historically, the temple opened only in the latter half of November and closed around mid-January. It is now accessible for a few days at the start of each Malayalam month.
Point of View
I emphasize the importance of understanding cultural practices such as those at Sabarimala. The overwhelming response to gold lockets signifies deep-rooted traditions and the devotion of countless pilgrims. It is essential to approach such topics with respect and insight, acknowledging both the economic impact and the spiritual significance.
NationPress
20/07/2025
Frequently Asked Questions
What is the significance of the gold lockets?
The gold lockets are blessed at the Sabarimala temple and are considered sacred tokens of devotion to Lord Ayyappa.
How much do the gold lockets cost?
The prices for the gold lockets are Rs 19,300 for two grams, Rs 38,600 for four grams, and Rs 77,200 for eight grams.
How can I purchase the gold lockets?
Gold lockets can be purchased online at www.sabarimalaonline.org or at the temple office.
What are the entry restrictions for women at Sabarimala?
Currently, girls and women aged 10 to 50 are not permitted to enter the Sabarimala temple.
What is the pilgrimage process for Sabarimala?
Pilgrims typically undergo a 41-day penance, adhering to specific dietary restrictions and carrying an 'Irumudi' on their heads when visiting the temple.
