Samay Raina trolls Varun Dhawan's 'Wow' promo: 'If it's good, it'll work'
Synopsis
Samay Raina's deadpan verdict on Varun Dhawan's 'Wow' promo — 'If it's a good song, it'll work' — may be the most honest two seconds of Bollywood marketing commentary this year. The gym clip went viral not for the song, but for the comedian stealing the spotlight from the actor trying to promote it.
Key Takeaways
Samay Raina told Varun Dhawan during a gym session that his song promotion strategy was unnecessary, quipping: 'If it's a good song, it'll work.' Varun was promoting 'Wow' , a peppy dance track from his upcoming film Hai Jawaani Toh Ishq Hona Hai .
The song features Varun Dhawan , Mrunal Thakur , and Pooja Hegde .
The film is directed by David Dhawan , marking another father-son collaboration with Varun.
Hai Jawaani Toh Ishq Hona Hai is set to release in theatres on 5 June 2026 , and also stars Jimmy Sheirgill and Maniesh Paul .
Comedian Samay Raina had a hilariously blunt take on Varun Dhawan's song promotion strategy for 'Wow', the latest track from the upcoming romantic comedy Hai Jawaani Toh Ishq Hona Hai. The candid exchange, captured during a gym session, quickly caught the attention of fans who loved the duo's unfiltered banter.
The Viral Gym Moment
In a video shared by Varun Dhawan on his social media account, the actor was seen singing the opening lines of 'Wow', clearly expecting Samay to enthusiastically join in with the hook line. Samay, however, had other ideas. In his signature sarcastic style, the comedian shot back,
Point of View
It'll work' — accidentally articulated what most observers quietly think about modern Bollywood song marketing: that the promotional circus often outpaces the content itself. Varun Dhawan is doing everything right by the playbook — gym videos, dance collabs, cameo banter — yet it is the comedian's two-second scepticism that generated more organic buzz than the song launch. For Hai Jawaani Toh Ishq Hona Hai, a film banking heavily on nostalgia and the David-Varun Dhawan pairing, the real question is whether the content holds up once the promotional noise fades.
NationPress
27 Jun 2026
Frequently Asked Questions
What did Samay Raina say about Varun Dhawan's 'Wow' song promotion?
Samay Raina told Varun Dhawan during a gym session that his promotional efforts were unnecessary, saying 'If it's a good song, it'll work.' The comedian's sarcastic response to Varun's attempt to get him to sing along quickly went viral.
What is the song 'Wow' from?
'Wow' is a peppy dance track from the upcoming Bollywood romantic comedy Hai Jawaani Toh Ishq Hona Hai. The song features Varun Dhawan alongside Mrunal Thakur and Pooja Hegde.
When is Hai Jawaani Toh Ishq Hona Hai releasing?
Hai Jawaani Toh Ishq Hona Hai is scheduled to release in theatres on 5 June 2026. The film is directed by David Dhawan and also stars Jimmy Sheirgill and Maniesh Paul in key roles.
Who directed Hai Jawaani Toh Ishq Hona Hai?
The film is directed by veteran filmmaker David Dhawan, making it yet another father-son collaboration between David and his son Varun Dhawan.
Who else has Varun Dhawan promoted 'Wow' with?
Apart from the viral gym moment with Samay Raina, Varun Dhawan also performed a dance routine to 'Wow' with actor Sanya Malhotra as part of the song's promotional campaign.
