Gautam Adani Applauds Wheelchair-Bound Employee's Bravery in Bungee Jumping
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Synopsis
Gautam Adani recognized the courage of Kay Mehta, a wheelchair-bound employee of the Adani Group, for attempting bungee jumping in Rishikesh. His actions serve as an inspiration, showcasing resilience and determination, while the Adani Group promotes its campaign focusing on overcoming challenges.
Key Takeaways
- Gautam Adani praised a wheelchair-bound employee's courage.
- Kay Mehta's bungee jump showcased determination.
- The Adani Group launched the campaign 'Hum Karke Dikhate Hain'.
- Ogilvy India developed the campaign highlighting resilience.
- Adani Ports supports businesses through world-class facilities.
New Delhi, March 27 (NationPress) Gautam Adani, Chairman of the Adani Group, expressed admiration for the bravery of a wheelchair-bound employee who undertook the thrilling challenge of bungee jumping in Rishikesh.
Bungee jumping is an extreme sport that involves leaping from a significant height while secured to a large elastic cord.
The Chairman commended Kay Mehta for his determination to participate in the sport despite being in a wheelchair, labeling him an example for countless individuals, both with and without disabilities.
"While many seek the adrenaline rush, Kay Mehta, a proud member of our Adani family, aimed to make a statement," Gautam Adani shared in a post on the social media platform X.
"From the heights of Rishikesh, secured in his wheelchair, Kay made a leap that conveyed a powerful message: no odds and no fears can hinder true willpower. Kay, you do not just motivate us - you transform the essence of being an Adanian. Hum Karke Dikhate Hain #HKKDH," stated the Chairman of the Adani Group.
It is noteworthy that 'Hum Karke Dikhate Hain' is a media initiative launched by the Adani Group in May 2023.
Crafted by Ogilvy India, the initiative states 'Hum mushkilo ki nahi sunte, karke dikhate hai' (Undeterred by challenges, we fulfill our commitments).
This campaign showcases the Adani Group’s resilience, tenacity, and unwavering resolve to conquer challenges in building world-class infrastructure, both domestically and internationally, according to the company.
The latest installment in the campaign series is a narrative-driven film titled 'Journey of Dreams', released earlier this month.
Celebrating the transformative impact of Adani Ports and SEZ Limited, the film honors the unyielding spirit of 'Hum Karke Dikhate Hain' within contemporary India, illustrating steadfast determination.
The film highlights how Adani Ports supports businesses of all sizes by offering seamless connectivity and top-notch facilities, as stated by the company.
In December of the previous year, the company’s advertisement focused on wind turbines and renewable energy generated significant online buzz.
The 1.30-minute clip, featuring the tagline 'Pehle Pankha Aayega, Phir Bijli Aayegi', surprises viewers while demonstrating how clean energy can illuminate lives without harming the environment.
