Did the App Store generate Rs 44,447 crore in developer billings in India in 2024?
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Synopsis
A groundbreaking study reveals that the App Store ecosystem in India yielded an astounding Rs 44,447 crore in developer billings for 2024. With over 94% of this revenue benefiting developers directly, the findings underscore the immense potential of India's app economy and Apple's commitment to fostering growth in this dynamic sector.
Key Takeaways
- Rs 44,447 crore generated in developer billings in 2024.
- Over 94% of revenue directly benefiting developers.
- App Store earnings of Indian developers tripled in five years.
- 80% of earnings from users outside India.
- Small developers' earnings increased by 74%.
New Delhi, April 28 (NationPress) A recent study by Apple revealed that the App Store ecosystem in India generated an impressive Rs 44,447 crore ($5.31 billion) in developer billings and sales for the year 2024.
The research, led by Professor Viswanath Pingali from the Indian Institute of Management Ahmedabad, highlighted that over 94 percent of this revenue went directly to developers and businesses of various sizes, without Apple taking any commission.
Furthermore, the earnings of developers based in India have seen a threefold increase over the past five years, illustrating the significant business potential and global outreach offered by the App Store, as stated by the company.
Tim Cook, Apple’s CEO, remarked, “The App Store has been an economic miracle for developers in India and worldwide, and we’re pleased to support their endeavors. This study emphasizes the strength of India’s vibrant app economy, and we are committed to investing further in the success of developers of all sizes who create impactful apps that enhance lives.”
The findings from Professor Pingali delve into the main factors influencing the App Store ecosystem in India, including the rise in app usage across sectors such as food delivery, travel, gaming, and entertainment.
In 2024, App Store developers in India achieved Rs 38,906 crores ($4.65 billion) in total billings and sales from physical goods and services, Rs 3,014 crore ($352.9 million) from in-app advertising, and Rs 2,527 crore ($302 million) from digital goods and services.
Since its inception over fifteen years ago, developers now have more avenues to monetize their apps and establish thriving businesses on the App Store, fostering a robust and dynamic ecosystem. In 2024, developers in India have flourished across various app categories, including games, health and fitness, lifestyle, and utilities.
Notably, nearly 80 percent of the App Store earnings for developers in India originated from users outside the country, with 87 percent of developers engaging on multiple storefronts.
Numerous apps from Indian developers have ranked among the most-downloaded in international storefronts, with apps from these developers appearing in the top 100 most-downloaded apps across 70 storefronts globally, as reported by Apple.
Besides establishing successful global enterprises on the App Store, developers continue to connect with local audiences across India.
In the last five years, downloads by Indian users have more than tripled, and the revenue from these users has increased over fivefold.
Importantly, developers in India have crafted popular applications aimed at the burgeoning quick commerce and gig economy, delivering essential on-demand services that simplify daily tasks for millions while offering flexible job opportunities to workers across the nation, according to Apple.
Small developers have particularly benefited from Apple’s ecosystem, with their total App Store earnings soaring by 74 percent from 2021 to 2024. Programs like the App Store Small Business Program, which offers reduced commission rates, help support these developers.
Apple reiterated its commitment to assisting developers throughout India in growing their app businesses.
Point of View
It is crucial to recognize the transformative impact of the App Store ecosystem on India's economy. This study not only emphasizes the potential for substantial earnings but also highlights the significant strides made by Indian developers in a global market. The commitment by Apple to support these developers shows a promising future for the app economy in India. It's essential to keep an eye on this evolving landscape as it continues to reshape local and international business dynamics.
NationPress
22/05/2025
Frequently Asked Questions
What was the total developer billing in India for 2024?
The total developer billing in India for 2024 was Rs 44,447 crore, which is approximately $5.31 billion.
Who conducted the study about the App Store ecosystem in India?
The study was conducted by Professor Viswanath Pingali from the Indian Institute of Management Ahmedabad.
How much commission did Apple take from the developer's earnings?
According to the study, over 94% of the earnings went directly to developers and businesses without any commission paid to Apple.
What sectors contributed to increased app usage in India?
Increased app usage was noted in sectors such as food delivery, travel, gaming, and entertainment.
How have small developers fared in the App Store ecosystem?
Small developers have seen a 74% increase in App Store earnings from 2021 to 2024, benefiting from initiatives like the App Store Small Business Program.
